Advertisement

Ocean defenders, 2

Campaign
Agency Network: 
Published/Aired: 
March 2007

Description

Print advertisement created by Lowe, Switzerland for Greenpeace, within the category: Public Interest, NGO.

Caption

A life raft for 6.6 billion people.
Come on board: www.oceans.greenpeace.org

Advertising Agency: Lowe AG, Switzerland
Creative Directors: Valentina Herrmann, Beat Egger
Art Directors: Valentina Herrmann, Fernando Perez
Copywriters: Beat Egger, Keith Loell
Log in or register to post comments
roman-schwienbacher.com's picture

i do not get this one , but the visual is nice. and its greenpeace, so who cares. it must be something good..

roman-schwienba...
Activity Score 1021
Photographer
Stigset's picture

it's the greenpeace boat that is the life raft for all the people on earth. (greenpeace will save the world, hence 6.6 billion people)

Stigset
Activity Score 1454
Art Director
A. J. SMITH's picture

Oh I get it after your explanation.

Its ok. Whether or not that sentoiment works is, I suppose open to debate. Ironically, I think this has the tone of big corporate brand awareness advertising.

A. J. SMITH
Activity Score 2822
justpassingby's picture

also really nice

justpassingby
Activity Score 1368
Other
elmikel's picture

nice visual indeed

elmikel
Activity Score 1147
Illustrator
pixelbomb1's picture

libs! look how they photoshopped the smoke that comes out the stack.. mmmmmm greenpeace, we can photoshop our own smoke.
ah lemme see.. the diesel fuel/fumes that comes out that boat? where does it go? the trash you know it takes them weeks if so months to get up there. not unless it nuke powered boat. neah they hate nuke powered stuff.

http://liberalpolemic.blogspot.com/search/label/Greenpeace

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

elmikel's picture

I can't see any smoke...anyway, I believe that if there was a chance to have a cleaner boat, they would take the chance.

And besides anything that you can criticize them for, there is a need for such an organization on Earth.

elmikel
Activity Score 1147
Illustrator
ChuckNorris's picture

I believe they use biodiesel, or ethanol. (which are much cleaner than anything derived from petrol)

ChuckNorris
Activity Score 834
Creative Director
Nthngmn's picture

great line

Nthngmn
Activity Score 626
Art Director
teenie's picture

It should be "the" liferaft, not "a" liferaft. It took me a sec to figure out the line because of it. If Greenpeace is the one and only thing that will save us all, better be 100% clear about it. Maybe "The liferaft that will save....etc. etc."

teenie
Activity Score 1894
Copywriter
rainman's picture

they probably have more than one boat

rainman
Activity Score 267
Art Director
Rog's picture

Yeah, probably.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Rog's picture

Changes the tack/feel (and yes, vibe!) of the campaign.
Here, it's all about Greenpeace.
Not all about our collective environment.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Chocolat's picture

nice art....

Chocolat
Activity Score 286
Art Director
the_ashlands's picture

that 'sign/banner' thing looks very odd with no nails or anything keeping it up....

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

AriesDW's picture

I somewhat agree that the lack of nails is annoying. I like the photography of the ad, however, I do not like the organization and ship it represents.

AriesDW
Activity Score 172
Other
Featured Content

Latest Collections

Advertisement