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Ocean defenders, 1

Campaign
Agency Network: 
Published/Aired: 
March 2007

Description

Print advertisement created by Lowe, Switzerland for Greenpeace, within the category: Public Interest, NGO.

Caption

The greatest wonder of the sea is that it's still alive.
Come on board: www.oceans.greenpeace.org

Advertising Agency: Lowe AG, Switzerland
Creative Directors: Valentina Herrmann, Beat Egger
Art Directors: Valentina Herrmann, Fernando Perez
Copywriters: Beat Egger, Keith Loell
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Highest Rated

A. J. SMITH's picture

I like the visual idea here.

But again the line writing, although the message is good, is delivered using very unnatural language.

If that was me my boss would make me write it again.

;-@

A. J. SMITH
Activity Score 2822
deep_tracy's picture

nice. i like it. even though it reminds me of the school of tuna cans ad months ago.

it's a mixed campaign. some good, some not quite.

deep_tracy
Activity Score 588
Copywriter
Rog's picture

I agree.
Very patchy. The illustrated etching ad looks out of place.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kalpesh78's picture

true... i remember that too. but nevertheless its a great campaign.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

roman-schwienbacher.com's picture

very nicely done.

roman-schwienba...
Activity Score 1021
Photographer
Davosk's picture

The best of the campaign. Straight to the point, nothing confusing the idea.

Davosk
Activity Score 4815
Art Director
justpassingby's picture

this one and the oxygen masks are the worst because theyve added something, retouched something which kills the whole thing for me. Nice line but i think another un-photoshoped visual would have been better

justpassingby
Activity Score 1368
Other
Thiago Aranha's picture

Well, I like it, nice concept... very campaignable...

And very nice titles too...

Thiago Aranha
Activity Score 121
Copywriter |

Lorem Ipsum dolor sit amet...

bubblestheclownfish's picture

I donate monthly to Greenpeace. I really like these - though this particular one is kind of weak. The problem with the copy is that the reader could be lead to think there really isn't an issue - If the sea is still alive, then why change what we're doing? BTW if you want to see something depressing, go to YouTube and search for "dolphin slaughter Japan" narrated by Juaquin (sp?) Phoenix.

bubblestheclownfish
Activity Score 614
Creative Director
dookievil's picture

wow

dookievil
Activity Score 92
Copywriter
A. J. SMITH's picture

I like the visual idea here.

But again the line writing, although the message is good, is delivered using very unnatural language.

If that was me my boss would make me write it again.

;-@

A. J. SMITH
Activity Score 2822
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