Forest denudation

Agency Network: 
January 2009

Print advertisment created by J&J, China for Greenpeace, within the category: Public Interest, NGO.

New type viruses appear continuously because the nature is revenged on humans for forest denudation.

Advertising Agency: Shanghai J&J Advertising Co.,Ltd Shanghai China
Creative Director: Aaron Cheng
Art Directors: Apple Lee, Wang Xing
Copywriters: Zhang Yunfan, Chen Rui
Retoucher: David Wang

Comments (26)

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silvi's picture
Activity Score 4172

Buena pieza pero el mensaje es un poco rebuscado. Podría ser más simple.

Yourmung's picture
Activity Score 15

A hug from Colombia mina is rare to find someone with my name.

BulbheaD's picture
Activity Score 254

trend alert: grammatically puzzling headlines.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture

lol... nicely said

Guest's picture

It's a hellavlot beter then the " don't keep parasite ads"

AlphaDog's picture
Activity Score 265

Interesting image,no need for a complicated copy

designada grafica's picture
designada grafica
Activity Score 96

Excelente... que incluso el mensaje esta demás sólo con la imagén comprendes todo...

Guest's picture

New type viruses appear continuously because the nature is revenged on humans for air pollution.
dude, like, totally.

mpared's picture
Activity Score 562

these look very cool very eye catching

arslan722's picture
Activity Score 81

extra ordinary Concept......
extra extra ordinary Execution.......

greetings from PAKISTAN

Guest's picture

You guys need a better translator.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Concuerdo con las opiniones de imagen funcionaba sola

Chief Creative Director Nexus BBDO

Klidesign's picture
Activity Score 209

Good image, the concept is OK too.

A stranger abroad's picture
A stranger abroad
Activity Score 427

The claim they are making is nonsense. I doubt Greenpeace has ever seen these.

SoCH_TO's picture
Activity Score 967

Superb !! Art Direction !!

Live with Passion

Reality Check's picture
Reality Check
Activity Score 2539

"Denudation": that is the first time I have ever seen that word, never mind in a headline.

Guest's picture

So I'm going to die because Mother Earth is angry at me?

Interesting new direction for Greenpeace. I thought they usually went with the boring "science" arguments, but this is much more fun. Gaea as the avenging goddess scouring mankind from her flaking skin... perhaps it's a cultural thing.

Guest's picture

Bwahahahah...that was seriously the most convoluted, nonsensical line ever written! Denudation??
And the entire premise is a bit screwy. New viruses develop because mother earth is taking revenge on us?!

Major fail, guys.

cp's picture
Activity Score 354

some say swine flu is nature's way of getting back to us to strike back the balance. I know its a zen thing.
not all will agree and it depends on how you see things. say wat ya like we are responsible for our actions and these ads say it

Dev Kumar's picture
Dev Kumar
Activity Score 834

Overall, brilliant visualization and artwork. Copy is the spoiler.

noj's picture
Activity Score 86

incredible idea nice art directions
keep this way

Bob08's picture
Activity Score 749

What about gas pollution from chinese coal power stations?

Guest's picture

Complete nonsense. We can't just go around making up new scientific 'facts' because it suits us. Well, creationists can, but the rest of us can't. This sort of BS can only harm Greenpeace.

Guest's picture

Great visual concept but ..."because the nature is revenged on humans for forest denudation" ??

Now grammar will revenge on humans for ...hmmm ... denudation

Yourmung's picture
Activity Score 15

I like it, maybe vengeance is a bit melodramatic. Consequences will be a better option. In any case the visual work is great.

Guest's picture

有点夸张 不过还是挺不错的