Become David, 2

Agency Network: 
January 2012

Print advertisment created by FCB, Switzerland for Greenpeace, within the category: Public Interest, NGO.

Become David and fight against Goliath.

Comments (4)

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jdb's picture
Activity Score 190

Why David isn't on a fishing boat in this add?

I love to be criticized. Logical though.

Bill Me Now's picture
Bill Me Now
Activity Score 180

"Become David and fight against Goliath" kills this. The art is nice. The metaphor is clear. The visual works for someone who isn't familiar with the story as well. Should've just been the image and green peace logo. By adding the copy, I feel that green peace thinks i'm too stupid to understand their overused metaphor.

MicheleVirgilio's picture
Activity Score 2617

Great art for me

macnell's picture
Activity Score 169