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Aurora

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by Ogilvy, South Africa for Greenpeace, within the category: Public Interest, NGO.

Caption

Every signature helps save our seas.

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Directors: Mike Martin, Jen Maestre
Copywriter: Alison Hingle
Photographer: Dean Powell
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MonsieurD.'s picture

Wooww... Delicious.

MonsieurD.
Activity Score 42
Art Director, Casa Galeria
mauricio1828's picture

Awesome... great...

mauricio1828
Activity Score 13
Zeus's picture

AWESOME!!

Zeus
Activity Score 906
somewhere
niJaz's picture

excellent!!

niJaz
Activity Score 18
Art Director, 3points Ad., Riyadh,KSA
campass's picture

Awesome!... but i wonder how they did it... dont seem to be a photoshop work.

campass
Activity Score 120
banane's picture

Wonderful!!!!!!!!!!!!!!!!!!!!!!!

banane
Activity Score 54
Creative Director
benebene's picture

It's pretty easy to take an existing design work and just place a message below it and name it as a work from ogilvy. Please take a look at Jennifers page (http://www.jennifermaestre.com/index.php) and find exact the same pictures just without a greenpeace message... I think there wasn't even needed a photographer at ogilvy to create the ads...pfff.......

Ogilvy: 0 Jennifer: 1

§bene

benebene
Activity Score 12
Berlin
mindthegap's picture

this is really awful and should not be honored by any jury.

mindthegap
Activity Score 16
sthammar's picture

And whats the problem with that ?

Jennifer is credited as Art Director for this so i cant see the problem ?

Have you ever tought that she created this artpeace at the beginning for this project ?

Stop nagging and whining before you have all the facts please.

sthammar
Activity Score 9
Marketing Manager at Hammar & Co
Guest's picture

but she has been credited as the art director for the ad.

Guest
DwayneTucker's picture

Just became a fan! Love it.

DwayneTucker
Activity Score 54
Photographer at Photography For You by DwayneTucker.com/ PicBloom.com / Savannah College of Art & Design / Miami International University of Art and Design |

"Don't ever believe that you are better than anybody and don't ever believe that anybody is better than you." A quote from my mother.

franksandres's picture

How many trees were cut off to do this?

franksandres
Activity Score 172
Creative Director at Ogilvy & Mather
How_Addy's picture

none actually, it's all made with recycled materials.

How_Addy
Activity Score 66
Copywriter
benebene's picture

Sorry...didn't recognize her in the credits...
But four people just to put a message below...this is efficient ogilvy ;-)

benebene
Activity Score 12
Berlin
kergu's picture

ironic!!! and even more for greenpace.... save the sea...deforest to make this "art"..buuu...dont block the sun whit a thumb

kergu
Activity Score 6795
Shaulmv's picture

Wonderful Idea!! Compliments to Mr. Jonathan Beggs & others behind this work

Shaulmv
Activity Score 14
Creative Director at Amzan
Hanim's picture

WOW! was looking at a thumbnail and didn't quite get it...until i saw the larger image!

Awesome! =)

Hanim
Guest's picture

nice art

Guest
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