Air pollution

Agency Network: 
January 2009

Print advertisment created by J&J, China for Greenpeace, within the category: Public Interest, NGO.

New type viruses appear continuously because the nature is revenged on humans for air pollution.

Advertising Agency: Shanghai J&J Advertising Co.,Ltd Shanghai China
Creative Director: Aaron Cheng
Art Directors: Apple Lee, Wang Xing
Copywriters: Zhang Yunfan, Chen Rui
Retoucher: David Wang

Comments (12)

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AlphaDog's picture
Activity Score 265

I like it.
The copy could be more simple.

designada grafica's picture
designada grafica
Activity Score 96

Felicidades muy triste la imagen pero muy conceptual en lo que se quiere decir :(

HateOnDave's picture
Activity Score 50

beautiful imagery

copy is a bit lost in translation


everartz's picture
Activity Score 7613

beautiful insight... good job

| everartz |

GX's picture
Activity Score 144

Muy interesante

SoCH_TO's picture
Activity Score 967

Awesome !! Awesome !!Awesome !!Awesome !!Awesome !!Awesome !!
Awesome !! Awesome !!Awesome !!Awesome !!Awesome !!Awesome !!

Live with Passion

PERP's picture
Activity Score 433

I like it, but I think the "revenged" concept might be a little to much.
And they are not very clear at first sight, although the art is good. Anyway, it can work out has a new approach, but I don't feel that this can do much for the cause, they just don't seem to be strong enough.

.: look for the green giant on the label :.

cp's picture
Activity Score 354

i would agree that the word revenge is probably inappropriate, but the concept's good. wat could be a better word, karma - i dont know.
yes copy shd be simpler.

i like it.

just write's picture
just write
Activity Score 651

f***** awesome art... like it...

Dev Kumar's picture
Dev Kumar
Activity Score 834

Wonderful visual. They could've outsourced the copy to Hong Kong. The Chinaman there knows the language much better than those in places like Shanghai.

sawantsarthak's picture
Activity Score 89

WoW........But .I think there is no need of copy
Visual Say Lot.............

Advertising is the art of making whole lies out of half truths.”


Guest's picture

revenge for air pollution?
is that a fact?