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Agency Network: 
Published/Aired: 
March 2008

Description

Print advertisement created by Daehong, South Korea for Green Korea United, within the category: Public Interest, NGO.

Caption

We are drowning. Rescue us from global warming.

Art Director: Kim, Junghwa
Copywriter: Lee
Illustrator: Lee, Juyong
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SeanMartin's picture

Nice second layer visuals on both of these, but the typography could use a little more work.

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Guest commenter02's picture

Not another idea against global warming+

Guest commenter02
Crisp One's picture

Its not like its anti smoking where were all thinking " blah blah, cancer...we get it", its anti " hey everybody, lets not destroy ourselves" No shame in trying to remind anybody about that.

Now, the ad has beautiful art direction, respect.

Noticed the shadows of the island on the water look a lil weak, and do something with the logo so it isnt such an eye sore, looks like its just slapped on there.Burning the edges is a lazy way to ease the logo into the design.

Crisp One
Activity Score 2005
Other at New York
picopalqlea's picture

WIIIILLLSSOOOOOOOOOONNN!!!!

picopalqlea
Activity Score 999
Guest commenter's picture

no kidding. all these ads are (and the millions just like them) are semi-clever, visual representations of the world drowning. yeah, we know. we get it. how many of thee campaigns do we really have to see. this is laaame.

Guest commenter
panasit's picture

Okay, I have enough.

"Not another global warming ads"? Why? Should we come to you first before we advertise for a certain client? Is the idea of global warming so tiring for you that you don't want to see or hear anymore about it? Are you also sick of laundry detergent and soap ads? "There are just too many, stop selling them all ready!" And how many Global Warming ads have you seen from Korea? A lot means more than 5.

Global Warming is a big issue. I'm sorry you are tired of it, but I know for damn sure there are a lot less Global Warming ads than car ads, that you have to agree. And how many cars can one person own in two years? Yet, there are so many ads for cars, more than the number of ads for soft drink and shampoo, something people buy frequently. Every time the TV goes to the commercials, at least two car ads come up. And so people buy more cars, they build more roads, there's no place to park, and the oil is running out. If there is any justice in the world there should be Global Warming ads at least half the amount of car ads that is out there. I don't care if it's only "semi-clever", anything that get the message across. Remember, very few people profit from anti-Global Warming movement (if they can profit from it, the government will be all over it), it's a miracle we have this many ads out there.

Now with that out of the way, I like this one. World drowning is nothing new, but this is kind of neat in that it reminds me of the recent news about Maldives.

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

perpetual's picture

Couldn't agree more with you on global warming ads.

We have made our clients dedicate a certain percentage of their adspend towards 'global warming warnings' telling them that if they did not do it, they will look like they have no issues in abusing the earth.

The ad: Execution is clever but typo cud be bettered.

perpetual
SeanMartin's picture

I suggest you look to the source, people who hide behind "guest commentator" to make their specious points. And these are the same people who laugh and giggle when you point out that every car ad made in the last two decades is the same, over and over again.

However, having said that, they *do* have the point that many of these approach the problem from the same point of view. If these ads suffer from anything, it's a lack of creativity in the core message, which tends to get stridently predictable after the first dozen viewings. The execution may vary, but the *concept* is always the same -- which suggests that perhaps it's time for a new look at the message itself. The problem now isnt so much that global warming exists but the lack of any kind of real solution, and that's where these ads flounder. Most people dont understand concepts like carbon footprint. Most people dont understand why a CFL bulb shouldnt be thrown in the trash like reguar lightbulbs. The emphasis, IMHO, now should be turning from the problem (which we all know) to the solution (which we dont).

Then maybe we wouldnt get the "lame" comments. :)

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Guest commenter's picture

i dunno where is it.

Guest commenter
Guest commenter's picture

simple and nice.

Guest commenter
Guest commenter's picture

Does SeanMartin ever have anything good to say? I've looked at a number of different ads and he's always first to pipe up with his 2 pence worth of half witted criticism. And what is with that dumb comment as his sign off. Is it meant to be funny? Think you need to work on your headline there buddy...

Guest commenter
Crisp One's picture

LINCH MOB WOOOOOOOOOOOOOOO!!!!

Crisp One
Activity Score 2005
Other at New York
SeanMartin's picture

Sean Martin has plenty good to say when good is merited.

And at least I sign my comments with my own name. Pity you cant do the same, bucko.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
STRTLRS's picture

Speaking about oneself in third person is very egotistical.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

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I think, therefore... yeah.

mark3r's picture

THIS IS SUPERB.

mark3r
Activity Score 1949
Art Director at Scout
Javier Ramírez's picture

Increible. Muy nuevo recurso

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Debasis mata's picture

Every time i like to see kind of well looked, i meen quite beautifull ads. Which fulfil perticular this ad. Great thinking and well creation.

Debasis mata
Tina Dev's picture

inat
Hi sean M'

What does 'bucko' mean ? I find myself referring the dictionary ven'ever U use a new word.It is not in Oxford Advanced' . May be I need another Dict' .

Tina Dev
Activity Score 60
AA Associates |

inat

Guest's picture

really nice but the text should have been larger

Guest
Guest's picture

really nice but the text should have been larger

Guest
yoono's picture

very very very very very very NICE.

yoono
Activity Score 115
Art Director at ADRICH
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