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bknowlden's picture

Missing insight. Don't you highlight parts of a book and not the whole thing? Well executed though.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

CC3's picture

Exactly my point

If you have to highlight every page, wouldn't that negate the need for a highlighter?

Good is the enemy of great.

CC3
Activity Score 724
Creative Director |

---------------------
Good is the enemy of great.

JAGGY's picture

There are a few highlighted words or lines on every page. The glow is the combined effect of all those.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Wordnerd's picture

i guess it is supposed to show the marked passages so well, you can see them even if the book is closed. doesn't make it better though. ad for ad people.

Wordnerd
Activity Score 6692
Copywriter
Stigset's picture

I understand from this ad that the higlighter is so powerfull it makes the whole book glow, it doesn't necesseraly mean every passage in the book is highlighted. Visually very appealing in my opion.

Stigset
Activity Score 1454
Art Director
Tincho's picture

Just what I was about to say.

Nice work.

Tincho
Activity Score 1093
Art Director
Yeayea's picture

This is the best, it´s a nice work

Yeayea
xhp's picture

Best one of the series, i mean the best executed ... or ...

xhp
Activity Score 543
Computer graphic designer |

xhpdesign.com

Dalbir Singh's picture

Samething's been done for toothpaste, nail polish, washing powder, paint....

Dalbir
www.AdOfDaMonth.com

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

simone's picture

Fresh and new. Made me wanna buy it.

simone
Activity Score 187
Client Servicing
panasit's picture

This is very good ad. This is a photo that is highlighted green in some part by the highlighter. The book doesn't actually glow because every page in the book is highlighted (although at first glance it does appear that way).

panasit
Activity Score 687

-Tung
--good idea is enemy of great idea

smilepig's picture

i like it except the way to place the packshot.it's like you don't wanna show it.

smilepig
Activity Score 254
Art Director
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