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bknowlden's picture

Missing insight. Don't you highlight parts of a book and not the whole thing? Well executed though.

Activity Score 3647
Art Director |


CC3's picture

Exactly my point

If you have to highlight every page, wouldn't that negate the need for a highlighter?

Good is the enemy of great.

Activity Score 724
Creative Director |

Good is the enemy of great.

JAGGY's picture

There are a few highlighted words or lines on every page. The glow is the combined effect of all those.

Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Wordnerd's picture

i guess it is supposed to show the marked passages so well, you can see them even if the book is closed. doesn't make it better though. ad for ad people.

Activity Score 6692
Stigset's picture

I understand from this ad that the higlighter is so powerfull it makes the whole book glow, it doesn't necesseraly mean every passage in the book is highlighted. Visually very appealing in my opion.

Activity Score 1454
Art Director
Tincho's picture

Just what I was about to say.

Nice work.

Activity Score 1093
Art Director
Yeayea's picture

This is the best, it´s a nice work

xhp's picture

Best one of the series, i mean the best executed ... or ...

Activity Score 543
Computer graphic designer |

Dalbir Singh's picture

Samething's been done for toothpaste, nail polish, washing powder, paint....


Dalbir Singh
Activity Score 552
Creative Director |


simone's picture

Fresh and new. Made me wanna buy it.

Activity Score 187
Client Servicing
panasit's picture

This is very good ad. This is a photo that is highlighted green in some part by the highlighter. The book doesn't actually glow because every page in the book is highlighted (although at first glance it does appear that way).

Activity Score 687

--good idea is enemy of great idea

smilepig's picture

i like it except the way to place the's like you don't wanna show it.

Activity Score 254
Art Director
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