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Tester

Agency Network: 
Published/Aired: 
January 2009
Grazia Print Ad -  Tester

Description

Print advertisement created by DDB, Italy for Grazia, within the category: Media.

Caption

For every birth, a career dies.
In Italy, 52% of women are forced to quit their job after giving birth to a child. But the chance of reconciling maternity and career is an essential requirement of civility that the State must commit to guarantee. Because women deserve a Country where being mothers means opportunity, not renunciation.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Pixelway
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Highest Rated

Guest's picture

concetto molto interessante e soprattutto vero!
un'ottima idea

Guest
Bundy Agency's picture

52% are forced to quit,
but i thought you said "for every birth a career dies"

Bundy Agency
Activity Score 597
Art Director
Guest's picture

It looks like a student work.

Guest
monicamexico's picture

The copy needs work, and the test should say "You're fired."

Try this:
For every live birth, one career dies.

. . .forced to quit their jobs (not job)

State and country do not need to be capitalized.

monicamexico
Activity Score 830
Guest's picture

very insight observation, nice!

Guest
Guest's picture

mm

Guest
Guest's picture

Fell asleep while reading...

Guest
Guest's picture

I very much like the idea, and I disagree that it should say "you're fired", because it doesn't say "you're pregnant", but only "pregnant" on these things. Photoshop desaster or not could be discussed, but the idea caught my attention, so I'm sure other women will read this and like it, too.

Guest
cinnamon's picture

Nice.... effective and unusual...

cinnamon
Activity Score 14

the best idea is to have many ideas

Guest's picture

i liked the idea. the copy needs to be crisper. and the layout is a bit old fashioned.

Guest
Guest's picture

Basic.

Guest
Fontanero's picture

bella Happy, spacca tutto!

Fontanero
Activity Score 24
Copywriter
ra3d's picture

coool

ra3d
Activity Score 4
Graphic Designer at senior designer
Guest's picture

Vicky Gitto,Francesco Epifani and Nicoletta Zanterino: you're all fired! Ciao...

Guest
Guest's picture

selvaggia, sei tu?

Guest
Guest's picture

First thinking...

Guest
Guest's picture

good idea

Guest
Guest's picture

concetto molto interessante e soprattutto vero!
un'ottima idea

Guest
Guest's picture

Pienamente d'accordo con Vicky.

Guest
Guest's picture

Why is that all the copy "experts" make comments about how the copy should be done? Don't you guys realize that these are only "back-translations" or "direct translations"? It's not the first time I see people trying to fix something that is or was published in another language. Don't get me wrong, but please keep in mind that if you see some mistakes in English, it doesn't mean that they are wrong in their native language. I think you have to recognize the effort of others trying to write it in English so everybody can have an idea of the concept.
Remember... The name of this site is Ads of the WORLD.
Thanks and have a nice one.

Guest
Guest's picture

NO only in Europe this case iiii a trouble, in latin america is the same.Good ad.Congratulations.

Guest
Guest's picture

Splendida, complimenti.

Guest
Guest's picture

Grazie Vicky.

Guest
Guest's picture

rubbish/spazzatura

Guest
Guest's picture

i hate Italy advertising ... and i am Italian

Guest
Guest's picture

in india too...both socities are equally male dominated n regressivei guess...n i'm frm india btw

Guest
Guest's picture

in india too...both socities are equally male dominated n regressivei guess...n i'm frm india btw

Guest
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