January 2007



For the sake of the tiger, the deer must live.
For the sake of the deer, the grasslands must live.
For the sake of the grasslands, the rivers must live.
For the sake of the earth, the tiger must live.

Advertising Agency: JWT, Mumbai, India
Creative Director: Bruce matchett, Agnello Dias
Art director: Minal Phatak
Copywriter: Agnello Dias
Photographer: Deepak Jadhav
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instinctive traveller's picture

that there is no tiger image. the previous two do remind one of the tiger. this one doesn't.

instinctive tra...
Activity Score 149
kalpesh78's picture

Lovely thought. though the execution could've been much better

Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

deep_tracy's picture

this reeks of lazy copywriting... and creative directors for letting this out.

Activity Score 588
vibsorbit's picture

where m i suppose to link the tiger from....
and the 4th line of the copy....sorry but it totally seems to be forced.

Activity Score 2
Wren's picture


Activity Score 66
Art Director
comita's picture

I love the image specially the two last ones. But the fourth line, yes... it seems a little forced, apart from that, it would be really good, I think it's very symbolic

Activity Score 6
Art Director
pindaro's picture

why the earth needs the tiger?

Activity Score 524
Creative Director |

Desi's picture

Here's a better one :)

William Blake. 1757–1827

489. The Tiger

TIGER, tiger, burning bright
In the forests of the night,
What immortal hand or eye
Could frame thy fearful symmetry?

In what distant deeps or skies 5
Burnt the fire of thine eyes?
On what wings dare he aspire?
What the hand dare seize the fire?

And what shoulder and what art
Could twist the sinews of thy heart? 10
And when thy heart began to beat,
What dread hand and what dread feet?

What the hammer? what the chain?
In what furnace was thy brain?
What the anvil? What dread grasp 15
Dare its deadly terrors clasp?

When the stars threw down their spears,
And water'd heaven with their tears,
Did He smile His work to see?
Did He who made the lamb make thee? 20

Tiger, tiger, burning bright
In the forests of the night,
What immortal hand or eye
Dare frame thy fearful symmetry?


Activity Score 1042
addyhoch10's picture

now THAT's poetry

not sure this would save these ads though ;)

Activity Score 2592
Art Director
Guest commenter's picture

crappy writing

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