January 2007

For the sake of the tiger, the deer must live.
For the sake of the deer, the grasslands must live.
For the sake of the grasslands, the rivers must live.
For the sake of the earth, the tiger must live.

Advertising Agency: JWT, Mumbai, India
Creative Director: Bruce matchett, Agnello Dias
Art director: Minal Phatak
Copywriter: Agnello Dias
Photographer: Deepak Jadhav

Comments (10)

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instinctive traveller's picture
instinctive tra...
Activity Score 149

that there is no tiger image. the previous two do remind one of the tiger. this one doesn't.

kalpesh78's picture
Activity Score 2578

Lovely thought. though the execution could've been much better

ideas....30 minutes nahi toh free.

deep_tracy's picture
Activity Score 588

this reeks of lazy copywriting... and creative directors for letting this out.

vibsorbit's picture
Activity Score 2

where m i suppose to link the tiger from....
and the 4th line of the copy....sorry but it totally seems to be forced.

Wren's picture
Activity Score 66


comita's picture
Activity Score 6

I love the image specially the two last ones. But the fourth line, yes... it seems a little forced, apart from that, it would be really good, I think it's very symbolic

pindaro's picture
Activity Score 524

why the earth needs the tiger?

Desi's picture
Activity Score 1042

Here's a better one :)

William Blake. 1757–1827

489. The Tiger

TIGER, tiger, burning bright
In the forests of the night,
What immortal hand or eye
Could frame thy fearful symmetry?

In what distant deeps or skies 5
Burnt the fire of thine eyes?
On what wings dare he aspire?
What the hand dare seize the fire?

And what shoulder and what art
Could twist the sinews of thy heart? 10
And when thy heart began to beat,
What dread hand and what dread feet?

What the hammer? what the chain?
In what furnace was thy brain?
What the anvil? What dread grasp 15
Dare its deadly terrors clasp?

When the stars threw down their spears,
And water'd heaven with their tears,
Did He smile His work to see?
Did He who made the lamb make thee? 20

Tiger, tiger, burning bright
In the forests of the night,
What immortal hand or eye
Dare frame thy fearful symmetry?


addyhoch10's picture
Activity Score 2592

now THAT's poetry

not sure this would save these ads though ;)

Guest commenter's picture
Guest commenter

crappy writing