Handwriting Speaks, Was not there

Agency Network: 
October 2012

Print advertisment created by Makani, India for Graphology Expert, within the category: Professional Services.

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani ,Sameer Makani
Art Directors: Rahul Patel, Prasad Rao
Copywriter: Shivnay Sabharwal
Illustrators: Siddhartha Choudhary, Sameer Surwade

Comments (6)

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andylefty's picture
Activity Score 4535

It's clearly a difficult task to achieve this idea.
I mean the illustrations are pretty impossible to decipher on the zoomed in version.
Maybe could have been better with just a word in each poster to allow for bigger illustrations.

sonufrommars's picture
Activity Score 67


lesinconnus's picture
Activity Score 33
kleenex's picture
Activity Score 50602

Font work is solid.

morse's picture
Activity Score 18024

Way too complicated to solve this ad. Doesn't work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

advertising ninja's picture
advertising ninja
Activity Score 616

first, there is something to it but this type of story telling has been done too many times, so where is the newness?
second, the type of illustration you chose is too refined, doesnt fit the idea. it should've been closer to "handwriting"..
third, the story is almost impossible to get, let alone interesting enough for the viewer to bother.
fourth, actually you should've picked different types of illustrations to make it "personal" for different people, bringing closer to your product.
fifth, keep trying. thats the way to learn.