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Grandma

Agency Network: 
Published/Aired: 
August 2009
Description: 

When you forget everything, you lose everything.

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Directors: Rodrigo Geisse
Art Directors: Rodrigo Geisse, Pancho Rojas
Copywriters: Mauricio Galaz, Gastón Morales

Comments (12)

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alexander_bickov's picture
alexander_bickov
Activity Score 3279

I dont get it

Guest's picture
Guest

It's a family tree... like from the traditional families. but there's no one in it, alzheimer is a neuro-degenerative disease, mainly causing memorie loss and strange conduct ... rather simple.

Guest's picture
Guest

What's not to get? They've forgotten who their family is.

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

maybe bickov has a little alzheimer…

Guest's picture
Guest

I don't like the idea nor the concept. but it works... i guess

Dev Kumar's picture
Dev Kumar
Activity Score 834

Good work...

Guest's picture
Guest

what i don't understand is, why are both on the same position in the family tree :)

Oussama Black Knight's picture
Oussama Black Knight
Activity Score 98

Yeah, cool it works

Inspiration exists, but it has to find us working

talkingisfree's picture
talkingisfree
Activity Score 2712

It's a clear thought and it works. The only thing is that family trees have been done a milion times.

just write's picture
just write
Activity Score 651

I hate this copy... it's meaningless....

Zeus's picture
Zeus
Activity Score 906

nice!!

Jesterbrand's picture
Jesterbrand
Activity Score 142

I like it, good idea... BUT... would it not make more sense if the old man with alzheimers was on the top of the tree?

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