Queen of spades

Agency Network: 
October 2011

Print advertisment created by Euro RSCG, Serbia for Grand Casino Beograd, within the category: Gaming.

The best of Belgrade in one place
Grand Casino

Advertising Agency: Euro RSCG, Belgrade, Serbia
Creative Director: Lazar Labus
Art Director / Copywriter: Josip Modli
Photographer: Miloš Gazdić

Comments (10)

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vote4pedro's picture
Activity Score 4601

so either they didn't know "spade" is a racist term for black. or else they didn't care.

Bill Me Now's picture
Bill Me Now
Activity Score 180

That was my first thought. Not sure if it's the team that created it, or an overly sensitive viewer, but someone's going to be crying about this one...

Goyasapiens's picture
Activity Score 7

Than you never heard about Alexander Sergeyevich Pushkin and Pyotr Ilyich Tchaikovsky when your first connotation about spade is racist term used in the post-Civil War era in US.

andylefty's picture
Activity Score 4535

More likely the latter.

Billoughsby's picture
Activity Score 5144

While it's awkward as hell in English-speaking countries, I seriously doubt these guys were aware of the full connotation.

That said, the whole series is tacky and ugly.

That's it.

atb2005's picture
Activity Score 13557

Serbia is like new Russia. Everything sex.

That said, they don't have to be aware of "that" connotation, which would be totally lost on the Serbian public. The ad was made for a non English speaking market. For that reason, I find nothing controversial here. Just a boring tacky campaign.

Billoughsby's picture
Activity Score 5144

So we agree. I think.

That's it.

notanugget's picture
Activity Score 135

She looks like she's ready to go home.

Vanjaaa's picture
Activity Score 26

The thing about the copy is that the original in Serbian "dama pik" has no racial connotation whatsoever. Granted, when translated it is a somewhat unfortunate solution.

Billoughsby's picture
Activity Score 5144

Vanjaaa, Vanjaaa, Vanjaaa!

That's it.