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popdistortion's picture

I don't know. It's good but is graffiti the best solution? Ivan, is there more or is this a one shot?

popdistortion
Activity Score 1592
Jonny Lonestar's picture

shouldn't the graffiti be the ad copy? instead of graffiti...

just sayin'

Jonny Lonestar
Activity Score 282
Art Director
puck's picture

yeah... you'd think they'd have someone wildstyle some "city rock" up there... it's not even a "cr"... from what i can see (it's hard with the bottom hooking like that), it says "ha"... what's that all about?

another question is if they commissioned the piece. clearly, they picked it because it's well done... also, it's on public property, so it's probably illegal, which makes me think they didn't commission it, which means that they're using someone else's work to promote their product, which strikes me as a little unethical, but that's all conjecture.

heights

puck
Activity Score 70
Graphic Designer
raf's picture

Who says it isn't "Photoshopped"?

raf
jules's picture

geez puck dont think too hard man, they prob didnt want to make the graffiti too nice, as not to complicate things... its a simple idea

jules
rikitiki's picture

It works.
There are an infinite amount of approaches to any ad. The choices these creatives made should be recognized and discussed as what they are before one starts proposing alternatives.
There's nothing that here that doesn't work.
And In my opinion, it's a good print advertisement.

rikitiki
Activity Score 630
Copywriter
MADE in the USA's picture

Severely lacking creatively.
The message has fragmented relevance, lost in uninspiring amateur graffiti.
I can think of more motivating reasons for learning to climb. * )

MADE in the USA
Activity Score 434
Other |

<<>><<>>

Guest's picture

this is not amateurish graffiti, sorry.

Guest
boglo's picture

Maybe this ad isn't directed to ur kind of person. Maybe the target is the graffitti loving kind.

boglo
Activity Score 14
Art Director |

creativity is subjectivity

creativemobs's picture

decent ad...graffiti should be more prominent...

Creativemobs

http://creativemobs.blogspot.com/

creativemobs
Activity Score 18
Copywriter
tibbar's picture

why is there an exact replica of a Banksy stencil next to it on the left? it's a cool idea but come on - try and be original. the other graf piece is pretty cool though. nice idea.

tibbar
Example's picture

try and be original? come on people where have you guys ever seen an ad like this? there are so many ads out there and on this website in which the concept has been done before, almost to the t! If this concept has been done before then please show me, otherwise it is original

Example
Activity Score 99
Art Director
Jonny Lonestar's picture

In regards to originality, he's refering to the specific graffiti, the stencil is a banksey... who is a world famous, arguable the most famous graffiti artist right now... which is also a sure sign that this is photoshopped.

Jonny Lonestar
Activity Score 282
Art Director
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