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phoamcor's picture

Wha? Huh?

phoamcor
Activity Score 1284
i am zero's picture

good work...

line should be better...

pashya is zero

i am zero
Activity Score 142
Art Director |

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i am zero

pierrelastname's picture

DONE FOR PLAYBOY 8 YEARS AGO !!!!!!!

pierrelastname
Activity Score 2869
Copywriter
RM's picture

Can someone please explain, I can only imagine that it means to come and watch women's tennis? yes?

RM
Activity Score 419
Copywriter
emoonthemove's picture

The answer is that the lines look as a tennis racket as well as a woman's intimate triangle.

emoonthemove
Activity Score 99
Art director
petek's picture

I would have never seen a tennis racket. It looks like some roads crossing in the desert ...

petek
Activity Score 1894
Creative Director
roiz's picture

even with the logo for the ESTORIL OPEN? as in tenis competition.

roiz
Activity Score 60
Independent Graphic Designer/ Art Director
corporal_hicks's picture

Nice idea, but why that grunge background?

corporal_hicks
Activity Score 365
Art Director
emoonthemove's picture

I guess it plays both the role of a tennis court surface and skin ;)

emoonthemove
Activity Score 99
Art director
pierrelastname's picture

done and got prize in FIAP 1999 !!!!!!

pierrelastname
Activity Score 2869
Copywriter
roiz's picture

show us

roiz
Activity Score 60
Independent Graphic Designer/ Art Director
el_pira's picture

Layout usado hasta la saciedad.

el_pira
Activity Score 160
Copywriter
Andy-B's picture

Is this a G-string or what?

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
Chesh's picture

I didn't know it was a racket until somebody here mentioned it.

Chesh
Activity Score 17
TBWA
roiz's picture

hummm....is amazing how people like to comment without looking carefully and some of the times even read whats on the ads

most comments in ads of the world are usualy "stupid". for does who like to say very often "i don't get it" (the most seen comment around here) i say "open your eyes and look carefully before saying silly things". most of the times the answer is actualy very obvious.

cheers.

roiz
Activity Score 60
Independent Graphic Designer/ Art Director
Ad_Man's picture

sorry pal. this is advertising, not art. if you need to stare at some print for a few minutes to get the idea, it's useless.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

roiz's picture

i'm not the one complaining with the the very fashionable (around here) "i don't get it". i'm sure you have notice that most of the ads around here, well...almost everything actualy has someone claiming "i don't get it". does this mean that every art director with work on this website is incompetent? not everything is great yes, still there are a lot of critics made with no reason.

i’m inclined to think that there are a lot of "kids" around here with a lot of free time. i wish everyone had a link to their own portfolio so we could see how good their skills are. it's, by far, easier to complain about others. i wish i could see constructive critics. the "i don't like" comment is irrelevant.

when i said to look carefully the ideia wasn't to stare as if they had a work of art on their hands. i just think people should think before saying silly thinks, once again, most of the times, with no reason.

cheers.

roiz
Activity Score 60
Independent Graphic Designer/ Art Director
Andy-B's picture

I disagree buddy...
I think a good ad should attract your eye & identify the idea immediately. if you start questioning it, then its a bad ad! If you dont get it, then it is a bad ad!

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
roiz's picture

"most of the times the answer is actualy very obvious."

roiz
Activity Score 60
Independent Graphic Designer/ Art Director
Whitefang's picture

This does not work and I don't like it. A poster like this should be instant, if not you're wasting your time, the punters time (if it actually ran) award juries time and your money.

don't bother entering this in anything.

Whitefang
Activity Score 509
Andy-B's picture

Did the Art director really think that this will win an award?

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
Wigo's picture
Wigo
Activity Score 51
Art Director
Nuno Flores's picture

Very nice !

Nuno Flores
Activity Score 122
Copywriter at E.S.C.S
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