Agency Network: 
November 2008

Print advertisment created by Jordao, Brazil for Govesa, within the category: Industrial, Agriculture.

You must trust who gets into your car. Govesa Gas Station. Guaranteed quality.

Advertising Agency: Jordão Publicidade, Goiânia, Brazil
Creative Director: Alessandro Jordão
Art Director: Vinicius Serpa
Copywriter: Paulo Zarat
Photographer: Shutter Stock

Comments (10)

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krautland's picture
Activity Score 3216

fuel isn't commonly referred to as "who" but "what" in english. let's hope this ad works better in portuguese.

henriquepinheiro's picture
Activity Score 14

Unfortunately I don't think so...

AdvMan's picture
Activity Score 299

Is it Gas Station or VW ad?
Bad Advertising, Because it creates brand coplex on people mind.

İyi Reklam, Kötü Reklam

SeanMartin's picture

From what I can find on Google, the is a chain of gas stations owned by VW.


No, I am not a media buyer.

henriquepinheiro's picture
Activity Score 14

Actually it is a well-known VW retailer in that city and now they opened a gas station. For those who live there, there's no noise in the message.

It's just a bad ad...

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

Both ads send distrust to buying their fuel & cars. All the other companies warn us about putting bad fuel in our cars and here is VW sending a message to distrust everything. I have picked up European backpackers in Canada and they tell me getting rides from strangers is very common practice in Europe.

rebeccaozone's picture
Activity Score 12

i think its a brilliant concept!!!...shows that their fuel stands out way above than the rest!

john doe's picture
john doe
Activity Score 1571

why using a ford focus for a vw ad?

TRICKY's picture
Activity Score 3794

same as toyota corolla ad......anyone recalls?

The man who stops advertising to save money is like the man who stops the clock to save time

dthlb72's picture
Activity Score 545

wrong... the truth is sadly, many people don't trust a stranger