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Axe

Campaign
Agency Network: 
Published/Aired: 
November 2008
Govesa Print Ad -  Axe

Also From This Campaign 2

Description

Print advertisement created by Jordao, Brazil for Govesa, within the category: Industrial, Agriculture.

Caption

You must trust who gets into your car. Govesa Gas Station. Guaranteed quality.

Advertising Agency: Jordão Publicidade, Goiânia, Brazil
Creative Director: Alessandro Jordão
Art Director: Vinicius Serpa
Copywriter: Paulo Zarat
Photographer: Shutter Stock
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AdvMan's picture

Is it Gas Station or VW ad?
Bad Advertising, Because it creates brand coplex on people mind.

İyi Reklam, Kötü Reklam
www

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

Guest's picture

I don't get the main idea. Am I stupid?

Guest
Guest's picture

mmmmmmm...yes

Guest
Guest's picture

you don't get the idea because there is NO idea !

Guest
Guest's picture

Is he the one I should trust? Or distrust?

Guest
rebeccaozone's picture

Its an ad for a gas station...not a VW ad...its says 'Govesa Gas station',doesnt it??

rebeccaozone
Activity Score 12
B.M.M student,Wilson college
Guest's picture

horible

Guest
Guest's picture

horrible

Guest
Guest's picture

just plain ol....BAD

Guest
Guest's picture

cannes grand prix!

Guest
Guest's picture

Its comparing who gets into your car with the fuel that gets into your car. Not that bad.

Guest
Guest's picture

Worst line ever?

Guest
Guest's picture

IN Brazil, gasoline adulteration is a common crime. THe idea is comunicate the Govesa Gas Station as trustworthy, VW is the brand that they represents.

Sorry for the indian english.

Guest
Guest's picture

Essa campanha foi longe demais... Já achava a veiculação no CCSP exagerada. Agora, Ads of The World?!

Guest
Guest's picture

You must trust (what) gets into your car or powers your car will sound more better than who (human) gets into your car...and also the ad is for Govesa Gas Station not VW, so try show more of the brand (product) itself than the brand (car) that will use the product.

le bims™

Guest
Guest's picture

And the guy has to look like some middle-eastern terrorist!!!

Guest
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