Advertisement
Agency Network: 
Published/Aired: 
July 2013
Governo do Estado do Rio Grande do Norte Print Ad -  Focus

Description

Print advertisement created by Art&C, Brazil for Governo do Estado do Rio Grande do Norte, within the category: Public Interest, NGO.

Caption

Seeing the end of the line is our focus.
Be a cornea donor. Give life to the eyes of those who need to see better.

Advertising Agency: Art&C Comunicação, Natal, Brazil
Creative Director / Copywriter: George Wilde
Art Director: George Rodrigo
Photographer: Giovanni Sérgio
Illustrator: Fabrício Cavalcante
Log in or register to post comments
Micah1221's picture

The blurred images and the display type were both cool. The visual execution as a whole could have been made more interesting. The emotional appeal of the Text type was weak. Why does she specifically needs to see better: does her career require strong eyesight, how has her lack of eyesight affected her life?

Micah1221
Activity Score 202
Graphic Designer
certaintly's picture

huh?????

certaintly
Activity Score 3994
danilofajardo's picture

What?...I guess someone didn't read the whole text. But I still see it weak.

danilofajardo
Activity Score 36
Copywriter
kleenex's picture

What a crappy ad.

kleenex
Activity Score 52582
Web Designer/Developer
ghostwriter13's picture

I like it!

ghostwriter13
Activity Score 24
Creative Director
Lazarus's picture

Of course you like it, you probably did it.

Lazarus
Activity Score 1536
Creative Director
Advertisement
15% off authentic images