Very bad

Agency Network: 
August 2008

Print advertisment created by Wongdoody, United States for Gossip Girl, within the category: Media.

Advertising Agency: WONGDOODY, Los Angeles, USA
Creative Directors: Tracy Wong, Michael Boychuk
Art Directors: Ben Schneider, Aria Shen
Copywriter: Julia Regan
Account Management: Skyler Mattson, Andrew Vranicar

Comments (14)

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thirty6chambers's picture
Activity Score 1464

this makes me hate advertising.

ivan's picture

You need to get into the head of the target to get this. I think it works.

sneakyhands's picture
Activity Score 1857

the copywriter they fired is probably glad their name isn't on this.

CuriousCat's picture
Activity Score 20

a think it works if you´ve watched the series,
and it is season 2, so... yep it works


Archie's picture
Activity Score 201

These are great, guys. Think about the target. Think about the PR. Think about the buzz. See the second season's ratings....

oopsie_dum_didly's picture
Activity Score 91


Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

pretty dangerous if the series really suck. but after witnessing this campaign i would take a look at it to find out. so maybe it does work in a way... [already youtubing it]

[ouch ... it is that bad]

CGilb09's picture
Activity Score 572

I'm assuming most of you that don't like it aren't the target. I am. Trust me, this will DEFINITELY work. They caught my interest.

Tweet tweet: @ThisAbility

witness505's picture
Activity Score 137

can you tell me why? I really didn't get it.

CGilb09's picture
Activity Score 572

Because young people are driven by not following the rules. When they see this show is supposed to be scandalous and considered "bad" by the stuffy reviewers-- it only makes them want it more. Think of underage drinking, same concept.

Tweet tweet: @ThisAbility

Crisp One's picture
Crisp One
Activity Score 2005

the shirt goes something like this "Your rebellion is my Marketing Strategy"

federo's picture
Activity Score 781

really like it, very good,

skanger's picture
Activity Score 95

open wide haha

Guest's picture

it seems that many people do not like it,but it quiet in my line