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Postman

Campaign
Agency Network: 
Published/Aired: 
May 2011

Description

Print advertisement created by Apostol, Russia for Gosloto, within the category: Gaming.

Caption

Realize your dream. Bet on May. Russian State Lottery.

Advertising Agency: Apostol Media, Russia
Art Director: Sergey Skrypnik
Photographer: Mike Encore
Retouching: Studio c64
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atb2005's picture

Below is the tv spot to this campaign

http://www.youtube.com/watch?v=UB8NofPUbaU&feature=feedf

atb2005
Activity Score 13557
langerv's picture

And below the first and second versions of this campaign:
http://www.joelapompe.net/2010/12/11/before-after-lotto-ggk-lowe-contexta

langerv
Activity Score 2
jamesrothenburg's picture

Weird, win the lottery and buy a ton of bread?

jamesrothenburg
Activity Score 554
Art Director
atb2005's picture

The guy is opening his own bakery shop.

atb2005
Activity Score 13557
shahidali's picture

what about the losers? Will they get a job in that bakery?

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Olafski001's picture

now that's an un-inspiring campaign.
it's really nothing.
a classic before and after and not even original in that.
photography is OK but the art direction isn't

Olafski001
Activity Score 1193
Copywriter |
Dingleberry Jack's picture

My thoughts exactly.
2 stars is waaay too many even ;)

Dingleberry Jack
Activity Score 246
AKesseli's picture

I can dig it, but you can tell it's Russian. A guy's dream is to open a bakery? Think red sportscar and a blonde. 2 blondes. It's the damn lottery.

AKesseli
Activity Score 210
Boston University
Lazarus's picture

I guess that is the Russian dream. Buy all the bread you want.

Lazarus
Activity Score 1536
Creative Director
Glut's picture

so bad

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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