Advertisement
Log in or register to post comments

Highest Rated

Guest's picture

love it!

Guest
Spinnaker's picture

Like 'em. Everything said visually.

Spinnaker
Activity Score 98
Advertising |

Transom Draught - Always check the level of the water behind you.

NastyJester's picture

Lovely ads... gets the message across straight away.

NastyJester
Activity Score 740
Copywriter
Guest's picture

love it!

Guest
Tchabana's picture

Victor e Zeca! o vosso trabalho é magnífico mas a sombra da chave maior...será que foi bem "photoshopada''?
(victor and zeca! your work is pretty nice but the biggest key shadow... was it well "photoshoped"?)

theres something between the light from the window and that shadow, that doesnt make sense!!

But great idea any way!!

Tchabana
Activity Score 103
Graphic Designer at Pixel Comunicação e Imagem |

ctchabana@gmail.com
ctchabana@live.com

ginu's picture

Lovely.. Google is Google always.................. :!!!!!!!!!!!!!1

ginu
Activity Score 140
Web Designer/Developer at chennai
premc's picture

FANTASTIC
8/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

Very similar to many GPS campaigns which show the destination really large. Also, wasn't there a campaign to locate pets with huge dogs and cats sitting on city maps?
seems pretty derivative

Guest
tsea's picture

Oh, you can find stuff with Google. What an insight! C'mon guys.

tsea
Activity Score 123
Other |

tsea

Guest's picture

These don't really make any sense.

Guest
Guest's picture

These don't make any sense.

Guest
Guest's picture

You're just too slow, believe me.

Guest
Guest's picture

Oh I get it if I miss place my keys just search Google. Not great and no agency given I see.

Guest
artejunior's picture

ad ghost?

artejunior
Activity Score 16
Art Director
theoldman_son's picture

This ad could easily go on:

http://photoshopdisasters.blogspot.com/

theoldman_son
Activity Score 317
Art Director
vurtomatic's picture

Wrong strategy: Every search engine gives you ease, even Yellow Pages.

Google gives you accuracy or relevance.

vurtomatic
Activity Score 364
Guest's picture

I disagree. As the market leader, google has more right to the generic position than anyone else. Taking the generic position before anyone else is a sound branding strategy. Let the other players dig for the more convoluted positionings you are suggesting.

Guest
vurtomatic's picture

You said it: It's a GENERIC position. What makes this a Google ad and not a Yahoo ad or a Microsoft ad or a Yellow Pages ad? Did finding more easily or finding more accurately make Google the market leader? Does this ad reinforce Google's position and strength?

vurtomatic
Activity Score 364
Guest's picture

Yes. When I think 'find it', I think google. This ad reinforces my existing perception that google is the first place to look for anything. What more SHOULD I think?

Heck, yahoo is a client and I use google a half dozen times a day and yahoo never. I stick my claim that taking the generic position is a very good strategy. Coke = refreshment. Kodak = colour. Post It = remember it. When you are market leader, sit squarely in the middle of the largest segment.

I just want to find stuff. I use google.

Guest
Guest's picture

Do you use Google because it finds things, or it finds the right things? If both Yahoo and Google find things, why do you use Google?

Guest
vurtomatic's picture

Sure, as market leader you can afford to take the higher ground ...

But let me ask you: Yahoo finds things too. Why do you use Google? If two products find things, why choose one over the other?

All sodas offer refreshment. Coke offers Happiness, or the Coke side of life--it offers something more than refreshment. Should Coke dilute itself by bringing itself down to the level of any refreshing liquid? How does that differentiate Coke? Kodak doesn't offer colour, it offers a moment worth remembering/saving (Sony Bravia offers colour). Does Post It = Remember It, or the security of knowing something is there WITHOUTremembering it? If you remembered it, why use Post It?

vurtomatic
Activity Score 364
just write's picture

Not bad campaign... talking about insight would be foolish... cause there is just one...

just write
Activity Score 651
Copywriter at Banyantree communications
Featured Content

Latest Collections

Advertisement