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Did you mean Battleship?

Campaign
Agency Network: 
Published/Aired: 
October 2010

Description

Print advertisement created by Grey, Turkey for Google, within the category: Electronics, Technology.

Caption

Did you mean? Battleship

Advertising Agency: Grey, Istanbul, Turkey
Creative Directors: Ergin Binyıldız, Mustafa Baripoğlu
Copywriters: İlhami Duman, Azat Gül, Yiğit Ayvazoğlu
Art Directors: Can Pehlivanlı, Nezih İçöz, Sungu Hacışabanoğlu
Account Director: Aylin Sönmezer
Production Company: Alphadog
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Highest Rated

cagkanyuksel's picture

Künye şampiyonlar ligi :)

cagkanyuksel
Activity Score 592
Art Director
gioborde's picture

jajaj, like it

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Jhyn_Levice's picture

Nice one ! Very funny

Jhyn_Levice
Activity Score 516
Art Director
sirvan's picture

SCAM SCAM SCAM SCAM SCAM.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

Would you be kind enough to post a link?

Guest
ivan's picture

Scam means wasn't released for real. It doesn't mean copy copy copy. ;)

ivan
Creative Director at Ads of the World
LeroyChristian's picture

was it actually released?

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
ivan's picture

Yes, google confirmed it. See the link way below.

ivan
Creative Director at Ads of the World
Guest's picture

These aren't a scam, they actually did run

Guest
Floristo's picture

Very good!!

Floristo
Activity Score 47
Copywriter
mralanjones's picture

It's the ultimate scam but I still like it.

mralanjones
Activity Score 260
Copywriter at DraftFCB, Auckland NZ
Bugswalker's picture

jajajajaja so nice and funny.....cutural data = a knife on her leg jajajaja

Bugswalker
Activity Score 4
Graphic Designer
ExoCr's picture

Would love to see a complete campaign.

ExoCr
Activity Score 2
Copywriter at Tribu DDB
Guest's picture

Scam? Just show me something similar.

Guest
mralanjones's picture

A scam doesn't mean it's copied.

mralanjones
Activity Score 260
Copywriter at DraftFCB, Auckland NZ
Guest's picture

aahhh... loved it..

Guest
CrackerJackFlash's picture

Not bahahahahad.

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

Matt Tonkin's picture

Hahaha, Likely a scam but pretty funny. Make me want to think of more.

Matt Tonkin
Activity Score 168
Art Director at Northern Productions Inc.
prabhjot's picture

nothing more a good ad expect .

prabhjot
Activity Score 6
Creative Director at freelance
Guest's picture

hilarious

Guest
CommandZ's picture

Man you could campaign the hell out of this approach.

CommandZ
Activity Score 2498
Creative Director
Tagoartwork's picture

jajaja very funny!

Tagoartwork
Activity Score 29
Art Director |

www.tagoartwork.com

ambareesha's picture

ha ha :) better than those 2

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

Girlfireice's picture

ha ha.. good one

Girlfireice
Activity Score 254
Copywriter at Trainee
Advert Norton's picture

excellent

Advert Norton
Activity Score 26
Guest's picture

Word correction feature isn't even an exclusive feature for google...It's sad how they missed the better features of google such as keeping a track on your searches so it knows what results are you looking for...

Guest
wildbore's picture

superb!

wildbore
Activity Score 749
Creative Director at - - -
Ramezani's picture

This is the perfect idea for a social media campain. Showing a funny idea like this. And in the scond phase involvement of the target group to have other ideas for this campain for a competition. Friends can vote etc... this would make this 10 times better.

Ramezani
Activity Score 315
Art Director at Art Director
Guest's picture

Like these

Guest
shortafella's picture

fuckin funny and great idea. respect

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Guest's picture

lol 'Battle Sheep' ...pretty scam.

Guest
Guest's picture

YES !!! this is great !

Guest
Dzsoi's picture

It's a cute joke, I like it as a joke... but it has won an award Golden Drum and I don't like that.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

I like it al lot, but it is a Scam. Definately a scam. Google doesn't advertise and definately not landscape... A pitty that work like that get's awarded, just like 30% of the work at Cannes... in my opinion advertising isn't only about coming up with ideas. It's also about selling them to your client...

Guest
sirvan's picture

Here here.

The problem with our industry is we have 2 industries: 1) that pays the bills, and tries to do the best work for their clients under constraint, and 2) people that produce SCAM work, win awards, get new jobs, and become the bosses of the people in group #1. And then they lost the business, and everyone shuffles around.

This is a nice little piece. It made me chuckle. But it's not advertising. It's art.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Corbeen's picture

Everyone knows that. I don't know why are u nervous. Its a part of the industry. And its part from every Industry not only in advertising. In cars there are conceptuallists , they make concept cars , nobody of us are driving those concept cars but yet, they become bosses to the ones who are producing the millions, every industry depend from the dreamers not from the money makers. Every industry is like that. And if u ask me is good that is like that , it gives u the force to runn out from the cliche of doing something. Take any industry in the world and see for the "dreamers" or artists inside. They are always there. When Toulouse Lautrec entered to the lithography printing house in the beginning of the 19th century to make the moulin rouge prints, the professionals inside they thought he was crazy, nowadays that method of printing is a part of every graphic school program
So ur theory that this is art is true, but its not wrong to do it. And if u ask me is better to have a boss who is an artist.

Corbeen
Activity Score 1093
paumarques's picture

ja ho havia vist abans. Semblen trutxos!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

zarkos's picture

Hahahahaha! This is great!

zarkos
Activity Score 944
Art Director
ivan's picture
ivan
Creative Director at Ads of the World
sirvan's picture

Hmmm.

I would bet that it went like this:

AD: "Ooooh! I have a great idea for Google!"
CD: "Wow, that IS great! I'll get the agency to produce it and we'll "sell" it to Google!"
GOOGLE TURKEY: "Let us get this straight… you'll GIVE us the ad, PRODUCE IT and RUN it for FREE, all if we "let" you use our name? SURE!"

Obviously that would all be said in Turkish.

That's how it often works, especially in secondary and tertiary markets, where the "clients" are merely regional managers (remember DDB Brazil and the WWF?).

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Reality Check's picture

If it ran, it ran. End of story.

Reality Check
Activity Score 2539
thedesignaddict's picture

@ Sirvan

Dear Mr. Jaded,

This ad ran, AND was done for one of the biggest corporations out there. Full stop.

You call this a 'scam' ad? Why? Because it's good? Your comment is oozing with the frustrations of an ad-jockey who is incapable of delivering + selling his client the good stuff.

thedesignaddict
Activity Score 5403
Art Director at Freelance
CuriousPencil's picture

No matter, end results are the same. Kudos to the agency for releasing this as a great idea, and kudos to Google for putting their name to it, and realising that trying to shush it would give the agency more props. Win-win to all.

Apart from those poor battlesheep.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

I love it!

Guest
Guest's picture

HaHaHaHa...I like it

Guest
Guest's picture

Wow! People actually love this campaign? Not to belittle any one or anything like that but judging from the comments I would guess only one or two people actually work in the ad industry. I do not see what's so amazing about this campaign or this ad in general. The funniest thing of all is that it defeats the whole purpose of what it is promoting. Search for battlesheep on Google and see what I mean. Now THAT is funny! LOL!

Guest
Prime83's picture

Trucho

Prime83
Activity Score 497
Creative Director at Huella Publicidad
McGrot's picture

Excelente.

McGrot
Activity Score 89
Art Director
Guest's picture

excellent

Guest
Guest's picture

Excellent. Sirvan, you seem very angry. And it looks like all your brilliant advertising ideas get killed. Perhaps you should move to Istanbul!!!!

Guest
Guest's picture

my fave. LOL.

Guest

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