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Circles, Goalkeeper

Campaign
Agency Network: 
Published/Aired: 
March 2012

Description

Print advertisement created by Y&R, Brazil for Goodyear, within the category: Automotive.

Caption

Goodyear. More driven

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Alexandre Vilela (Xa), Felipe Gall
Copywriter: Igor Cabo
Art Director: Jose Neto
Photographer: Platinum FMD
Art Buyers: Monica Beretta, Stephanie Wang, Juliana Gardim
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Planners: Fernanda Flandoli, Flavio Proença, Fernando Takey
Media team: Gustavo Gaion, Gabriela Ben David
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Highest Rated

zaheenkb's picture

Did not really understand this. Is it simply about grip, or about no possibilities to loose out on grip since there is an endless circle of people?

zaheenkb
Activity Score 69
Copywriter at Mumbai |

Zaheen

ABear's picture

interesting!

ABear
Activity Score 194
Creative Director at DDB hong Kong
thirdseason33's picture

Can imagine the feel how the goodyear made good control of the road.

thirdseason33
Activity Score 39
Art Director
salil.sharma's picture

awesome campaign

salil.sharma
Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Divesh Mehta's picture

WOW

Divesh Mehta
Activity Score 78
Copywriter at Bengaluru, Paradigm Plus
jackmancer2017's picture

Looks very similar to this one http://adsoftheworld.com/media/print/hankook_tire_rain, which already looked very similar to this one; http://adsoftheworld.com/media/print/stihl_chainsaws_warriors_1

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
zaheenkb's picture

Did not really understand this. Is it simply about grip, or about no possibilities to loose out on grip since there is an endless circle of people?

zaheenkb
Activity Score 69
Copywriter at Mumbai |

Zaheen

hillmarky's picture

The senseless Brazilian art direction aesthetic strikes again. Well done, bozos.

hillmarky
Activity Score 90
Roger Keynes's picture

Cool. Especially for Brazilians! Eight stars. Plus two stars just to piss of Hillmarky ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Tommy G.'s picture

What in this ad sell Good Year and not any others tires company?

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
DGCS's picture

GREAT CAMPAIGN. GOLD

DGCS
Activity Score 410
Art Director
fernando aljaro's picture

I love it!

fernando aljaro
Activity Score 750
Creative Director |

Fernando Aljaro / Creative Director JWT

kleenex's picture

I am just not seeing this ad.

kleenex
Activity Score 51126
Web Designer/Developer
chamindarathnayake's picture

Out of 3 like this...

chamindarathnayake
Activity Score 377
Art Director at Triad (Pvt) Ltd |

Chaminda Rathnayake

Javier Davis's picture

Cool and fresh.

Javier Davis
Activity Score 84
dbor's picture

What if it is a bad goalkeeper?

dbor
Activity Score 1455
bakamono's picture

then someone should link good insurance agency.

bakamono
Activity Score 1002

because therefore it is

Glut's picture

WTF??? for my is a weak campaign...

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
mertos's picture

nice.

mertos
Activity Score 904
Creative Director
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