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Agency Network: 
Published/Aired: 
August 2008
Goody Print Ad -  Lighter

Description

Print advertisement created by Leo Burnett, Saudi Arabia for Goody, within the category: Food.

Advertising Agency: Leo Burnett, Jeddah, Saudi Arabia
Executive Creative Director: Said Francis
Art Directors: Elie Makhoul
Copywriter: Elie Makhoul
Retoucher: Fadi Kharma
Photographer: Steve Kozman
Group Account Director: George Maktabi
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sneakyhands's picture

is this supposed to be a detonator? bad.

sneakyhands
Activity Score 1857
Copywriter
kurtberengeiger's picture

Put a cigarette in the advert. Then delete the file.

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

Cool. It's either going to ignite or explode!

Guest
alvinpck's picture

Wouldn't know what is it without the title.

alvinpck
Activity Score 1467
Art Director
dshott's picture

two's on that

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Guest's picture

it's a lighter. come on. you only thought it was a detonator because it's burnett in saudi arabia.

Guest
Guest's picture

i saw much betters ones.. for tabasco sauce! they trying to copy the style!

Guest
Guest's picture

Sorry, but that's really bad... The legacy of hot sauce ads is great. You can't compete with an ad like this one.

Guest
Guest's picture

the idea has been done. sorry, it's too literal as an execution http://inspirationalcopy.blogspot.com

Guest
funky_frogii's picture

PL EXPLAIN

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture

..... and guess what? i can imagine the team involved cheering with HI-5s for such a copy ad!

Guest
ZorZi's picture

Cool ya Makhoul :-)

ZorZi
Activity Score 18
jorj's picture

what?

jorj
Activity Score 638
Art Director at Senior Art Director
Guest's picture

Great Stuff :)

Guest
hadrianapolis's picture

terrible

hadrianapolis
Activity Score 733
Guest's picture

Good. Could do better.

M.N.dS E

Guest
Guest's picture

rubbish.

Guest
Guest's picture

come on guys! it happened the category is well explored worldwide.. that makes the brief a hard one (let alone the standards in KSA)....and i guess the agency was not in an international creative competition within the category , but simply trying to answer the brief for a local campaign. this would give some credit to the attempt. layout is clean. photo is good.

Guest
Guest's picture

nothing great

Guest
Guest's picture

If I never see another Hot Sauce ad, it will be too soon. Stop it. please.

Guest
Guest's picture

guys it is a lighter not a detonator

Guest
Disco Munky's picture

Nice. The "lighter" in his hand should look a bit more like a lighter and to make sure you still get a clean pack shot, whack a wee one next to the line. Confusion averted.

You still get it without that mind you, so it just comes down to taste really.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Yeah taste, that's it. Sort of how you enjoy the taste of of hot jizz in your mouth.

Guest
Disco Munky's picture

You're the sort of coward that starts a riot.

Loud and stupid.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Sorry I couldn't understand you. I believe your mouth is full of hot jizz!

Guest
Disco Munky's picture

I get what you're trying to say, but this is a website. No speaking here. Just words on a screen. You understand? No speaky. Just looky.

I'm also curious about why you insist it's "hot jiz". Is that how you like it? Just like daddy gives it to you? Or was it some uncle who face you can't remember but whose penis is all you can see at night?

You're screaming at your screen aren't you? Spaz.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

I hate spec's picture

It look like a detonator. not a lighter, which still doesn't redeem it. It's just another in a long line of hot sauce ads. Make it stop.

I hate spec
Activity Score 46
Nexus H
Ivancette's picture

Things that look like other things, this kind of ads sucks! are useless. they dont comunicated anything!

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

Gualcor's picture

good comments only come from guests... pathetic members

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

shanthu60001's picture

Good Start Thierry Chehab, Elie Makhoul

contact me shanthu60001@yahoo.com, i would give you an idea too.

shanthu60001
Activity Score 20
Art Director
Guest's picture

iTs ThaT liKe A mIni kETcHuP????

I DonT Get IT!!!!

Guest
justpassingby's picture

the model holding the bottle looks like a caveman, perhaps he should smack two stones together if he needs a light.

justpassingby
Activity Score 1368
Other
Guest's picture

Its supposed to be a lighter. Just because its done in KSA doesnt mean it has to do with bombs and detonating stuff.

Guest
Guest's picture

Light up your food with Goody hot sauce

Guest
Guest's picture

nadie se quiere prender fuego cuando pone un picante en la comida, solo quiere saborear.negativo.

Guest
Guest's picture

creo que eres idiota o no entiendes la publicidad, o ambas.

Guest
I hate spec's picture

To clarify then, it's shit.

I hate spec
Activity Score 46
Nexus H
TheKid's picture

were u masturbating when u did this

TheKid
Activity Score 184
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