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Published/Aired: 
October 2009

Description

Print advertisement created by Ogilvy, South Korea for GoodNites, within the category: House, Garden.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Executive Creative Director: Wain Choi
Creative Director: Jaehyuk Jang
Art Directors: Changyun Baek, Hyoyeon Kim, Ann Kidder
Copywriters: Hoyoung Kim, Kyungsic Park
Illustrator: Ilsung Na
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sgre2504's picture

love the illustrations

sgre2504
Activity Score 137
Art Director
shortafella's picture

freaking funny:)

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Marlus Lau's picture

haha very good!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
silvi's picture

Wonderful!

silvi
Activity Score 4172
Copywriter
patUDAY's picture

Good expression. Good illustration. good work.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

K.I.D_PUNK's picture

Perfect.
I Love It.

K.I.D_PUNK
Activity Score 151
Art Director at Advertising Agency Bangkok Thailand
sandhya rao's picture

funny...delightful

sandhya rao
Activity Score 217
india
bubblestheclownfish's picture

Every once in a while I see an ad and say "You know, that's so simple, so logical, so insightful", that it's just such a great ad.

As a kid you remember having dreams where you'd pee on a bee, or pee off a cliff (come on I know you have). It was such a liberating feeling. Then you'd wake up and realize your sheets were soaked and you'd have to suffer the embarrassment of your parents smiling as they carted your stuff to the laundry tub :-/

This really us a great ad - it captures the freedom of the act, and the lack of worry, while the tasteful illustrations perfectly reflect the dream state.

Really nice.

bubblestheclownfish
Activity Score 614
Creative Director
abrauf's picture

funky

abrauf
Activity Score 122
Graphic Designer at Pakistan Institute of Fashion and Design
pandyllero14's picture

Though the idea is very nice, i think it needs a copy...

pandyllero14
Activity Score 46
Copywriter
Hiperion's picture

great job ;)

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
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