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Boy

Campaign
Agency Network: 
Published/Aired: 
May 2016
Good Parent Print Ad -  Boy

Also From This Campaign 2

Description

Print advertisement created by DDB, Poland for Good Parent, within the category: Public Interest, NGO.

Caption

You can lose more than your patience.
www.goodparent.pl

Advertising Agency: DDB, Poland
Creative Director: Filip Berendt
Art Director: Maciej Waligora
Photographer: Jullia Fullerton-Batten
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everartz's picture

ouch!
so effective!

everartz
Activity Score 7613
Art Director |

| everartz |

Adaddicted's picture

Simply Great!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

SoCH_TO's picture

Superbs thoght I love it

SoCH_TO
Activity Score 967
Art Director |

Live with Passion

Guest's picture

Excelente idea, excelente ejecución, dura y cruel pero efectiva.

Guest
Guest's picture

art zajebisty,copy slabe

Guest
roman-schwienbacher.com's picture

superb campaign,
great work

roman-schwienba...
Activity Score 1021
Photographer
Guest's picture

Hi guys, glad you like it.

If you want to see more, check out the website of the retouchers: www.happyfinish.net

There's also a news piece with more info on the project: www.happyfinish.net/?pid=13&level=1&nid=17&y=2009

And of course loads more of Stefano's work under his portfolio.

Enjoy!

Guest
Guest's picture

Not that it's a bad thing, but are you part of the Digital Imaging/Creative Retouching company that was involved in this project? Also, I know that this isn't the place for this type of discussion, but I am wondering why the Retouching Company or Stefano was not listed in the credits. However, I am certain that this isn't the first nor last time this has happened.

Maybe I am just mentioning this, because I find the imagery--although done before--to be a bit stronger than the concept.

Guest
federo's picture

wow
that scares me

luck i´m good father jeje

federo
Activity Score 781
advertising agency
Guest's picture

Good but done before

Guest
Guest's picture

Very powerful

Guest
Guest's picture

if only they were that easy to get rid off...

Guest
Guest's picture

how disturbing.. :\

Guest
Guest's picture

so. very beautyfulllllllllllllllllllllll.

Guest
Guest's picture

hi, yep, tried to get Stef credited but it hasnt been done, shame. So see this as his extended credit :)

Guest
NastyJester's picture

No, no, no, no, nooooo! This is not brilliant. The line does not tie in with the copy in the slightest. You can lose more than just your patience... what else can I lose? My kid as well? Then why show a kid who's lost HIS arm? Hardly fucking subtle, far from fucking clever.

Also, I tried the website but it didn't work for me... I'm guessing it's a place to go to get parenting advice. Who's the audience here? People who abuse their kids? Or people who wouldn't dream of doing it who want to be the best parents they can be?

It doesn't work for me. And all the nice images of porcelain, broken kids aren't going to swing it.

NastyJester
Activity Score 740
Copywriter
CuriousPencil's picture

Spot on. If there is an implied threat of consequence, it should be more visible. I'd file this under 'almost but not quite'

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

the audience is supposed to be the general public, its a campaign to raise awareness of the serious consequences (for want of a better word "shattered childhoods") of abuse of children. ties in to the whole domestic violence debate.

you're braking your kid inside by abusing it. in my humble opinion that's pretty obvious.

We need more civil courage to end this kind of violence, people to not look away but take the initiative. People who find themselves in these kind of situations to seek help with anger management, in stead of letting it all out on their children.

Dont know whether you've heard of the recent case of Baby P in the UK, this campaign is addressing that sort of situation, so it can be avoided in future by people taking responsibility.

Guest
Guest's picture

thums up for this campaign...........................

Guest
baobabs's picture

great!i love the idea of broken child...^^

baobabs
Activity Score 25
Graphic Designer at manila
baobabs's picture

great!i love the idea of broken child...^^

baobabs
Activity Score 25
Graphic Designer at manila
Guest's picture

It was not published! It's JUST the project of the ad, nothing more.

Guest
designerdxb's picture

Disgusting, i hate this ad.

designerdxb
Activity Score 34
Web Designer/Developer at Patson Advertising |

abrar

Guest's picture

i really dont like it either, i mean showing a broken child because you hit them till they break..? whats the concept, u could also just show a real broken leg

Guest
lilblossomkatz's picture

This ad really spoke to me. It actually made me tear-up just looking at the child

lilblossomkatz
Activity Score 3
Guest's picture

great ad and use of photoshop. it kinda creeped me out at first but i love it. Jullia Fullerton-Batten did an awesome job. I would love it if she checked out www.cutcaster.com where she can sell her images to other advertisers

Guest
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