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Deep Sleep, Woman

Campaign
Agency Network: 
Published/Aired: 
December 2009

Description

Print advertisement created by J&J, China for Good Night, within the category: House, Garden.

Caption

The Spirit is in deep rest.

Advertising Agency: J&J Advertising, Shanghai, China
Creative Director: Aaron Cheng
Art Director: Apple Lee, Wang Xing
CopyWriter: Chen Rui
Photographer: Riser
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Highest Rated

Misstree's picture

Oh yeah...very 'original' approach.

1.) Take a ready image from gettyimages.com : CF049706.tif (you'll also find the rest of the 'campaign' on getty under various tags).
2.) Think hard what would be the best pseudo product you could use it for.
3.) Take the most obvious one (the lady's asleep = Voila! a mattress ad!!)
4.) Finito! You are on the front page of adsoftheworld!

(Applause).

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

alexander_bickov's picture

Lovely work

alexander_bickov
Activity Score 3279
Hibon's picture

Very interesting approach... nice work.

Hibon
Activity Score 3734

Simple ideas are the best !

Misstree's picture

Oh yeah...very 'original' approach.

1.) Take a ready image from gettyimages.com : CF049706.tif (you'll also find the rest of the 'campaign' on getty under various tags).
2.) Think hard what would be the best pseudo product you could use it for.
3.) Take the most obvious one (the lady's asleep = Voila! a mattress ad!!)
4.) Finito! You are on the front page of adsoftheworld!

(Applause).

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

AssassinX's picture

What a shame.

If Im their boss, I would fire the whole team!

AssassinX
Activity Score 1329
rolling.stone's picture

and they got a photographer too; lol

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

fadirahhal's picture

Misstree Your totally RIGHT !!!!! he did NOTHING...

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
zhangyu's picture

这种广告发上来实在是丢人,原创性呢,以后不用广告公司了,直接找gettyimages就可以了。
我不知道作者出于什么想法,敢把她发到ADS上,我佩服的是你们的勇气。

zhangyu
Activity Score 7
zhangyu's picture

这种广告发上来实在是丢人,原创性呢,以后不用广告公司了,直接找gettyimages就可以了。
我不知道作者出于什么想法,敢把她发到ADS上,我佩服的是你们的勇气。

zhangyu
Activity Score 7
mikeelrapido's picture

Really good ad.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Brain-Art's picture

Boring

Brain-Art
Activity Score 1101
Graphic Designer
lucdesaulniers's picture

Chinese,, known for...

lucdesaulniers
Activity Score 1145
art.vs.commerce's picture

soo boring and they don't make sense

art.vs.commerce
Activity Score 566
Art Director
sarakye's picture

The visuals are quite unique. the copy... I'm not so sure about.

sarakye
Activity Score 22
Guest's picture

这广告一看就不是中国人的思维, 果然............

Guest
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