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Don’t mess with the legend, Ship

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by Gleijm & van der Waart, Netherlands for Goldstrike, within the category: Alcoholic Drinks.

Caption

Don’t mess with the legend

Advertising Agency: Gleijm & van der Waart, Eindhoven, The Netherlands
Creative Director: Maarten Boog
Art Director: Ruud Cuijpers, Ralph Smits
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CurryJ's picture

Somebody help me out here. The headline says "Don't mess with the legend"...but the visuals are saying exactly the opposite to me. Am I missing something?

CurryJ
Activity Score 953
Copywriter |

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I think; therefore I am

chris myles's picture

yh totally agree with CurryJ. we should have someone explaining the idea.

chris myles
Activity Score 429
Napier University
Wordnerd's picture

you both got it right. there is nothing more to get. it's just a lame campaign with too many ads

Wordnerd
Activity Score 6692
Copywriter
djinnn's picture

they trying to say that you should drink it (by the way what drink is that? Whisky?), not play with the bottle.
The sophmore at Ad major level ad.

djinnn
Activity Score 39
CurryJ's picture

Thanks for the explanation, djinnn. However, while it's an interesting proposition, it's still coming out clearly enough for me.

CurryJ
Activity Score 953
Copywriter |

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I think; therefore I am

CurryJ's picture

sorry, it's still NOT coming out clearly enough for me....

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

paumarques's picture

concepte trallat. gran direcció d'art.

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

raghavendra's picture

messy actions should ideally have backfired, to make it really interesting

raghavendra
Activity Score 232
Copywriter
silvi's picture

In this case, brand is not visible.

silvi
Activity Score 4172
Copywriter
everartz's picture

the visual is neat and clean.. but other than that im not sure

everartz
Activity Score 7613
Art Director |

| everartz |

fallpoetry's picture

I personally kind of hate the visual for two aspects:
- Font is useless and too "decorative" for the whole "let's do it simple" trend they're trying to follow.
(I believe the font is called Bleeding Cowboys)and text gradient's too complex.
- execution is too confusing. I mean honestly, what legend? doesn't a legend brand use it's logo to sign the ad? why use the logo only on the product and not skillfully placed somewhere in the ad? the ads certainly lack that "something" that makes it grand. While the idea may be good, the execution destroyed it.

fallpoetry
Activity Score 10
Public Relations
fallpoetry's picture

PS. 2 stock photos, 1 product picture, times new roman and simple photoshop skills and they still could have done it better.

fallpoetry
Activity Score 10
Public Relations
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