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Tie

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Print advertisement created by Jotabequ, Costa Rica for Gold's Gym, within the category: Health.

Caption

It's about time.

Advertising Agency: Jotabequ, San José, Costa Rica
Art Director: Héctor Acuña
Copywriter: Osvaldo Baldi
Photographer: Noelia Badilla
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Highest Rated

Guest's picture

Whahahahahahaha. Awesome!!!!!!!

Guest
reactor's picture

STRONG SET OF ADS... TO THE CORE!

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

Guest's picture

yup

Guest
GSR's picture

Ha Ha Ha ! nice

GSR
Activity Score 38
Art Director at Pratisaad Communications Pvt. Ltd.
jorj's picture

LOL!

jorj
Activity Score 638
Art Director at Senior Art Director
Javier Ramírez's picture

En este de aquí, pareciera que la corbata la que está ahorcando al tipo...

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

tirthomitro's picture

COOL, MAN!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Sweet tie. I really gotta get one of them.

__________________________________
Costa RIca Property
http://www.costaricapropertysite.com

Guest
Disco Munky's picture

I'm sorry but, this is a dumb ad. If you think that THEN is the time to start exercising then you're going to die on a treadmill. Seriously. You need to hit the gym the day after your gut hangs over your belt. Any later and you're just kidding yourself.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

reactor's picture

I agree with you if it was photography. These being illustrations i think these can get by as strong graphic statements to represent 'being over weight'. i.e, if you don't take it as so literal?

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

Disco Munky's picture

So when it's illustration we're allowed to distort the message? I understand that once it's no longer photography we're expected to allow some room for artistic interpretation, but the message these are sending is "Get a fat as you fucking like. Then go to the gym" and that's just wrong and irresponsible. You must be a fat fuck to jump on that comment. Put the cakes and pies down before you rupture something while taking a dump and someone has to find you weeks later in a pool of your own discharge. Have an Awesome day. Fatty fat fat

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

LeeMoh's picture

I think you should try to understand the copy.
They are talking about particular "programs"، probably for obesity.
Thus, excessively fat people are their target.

I love this campaign.
Brilliant art direction.

101/100

LeeMoh
Activity Score 424
Disco Munky's picture

You gave something 101/100? That's like saying 110% which is pretty much saying that you're dumb. Nice . Programs for obese people are the same as trying to fight the tide. They're obese for a very simple reason. They can't put the cakes down. There're not going to stick to anything that makes them sweat. That's just true. Put your silly liberal views away. They've got no place in the real world.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

reactor's picture

You seem to be perverted, assuming and a stupid moron to call somebody fat that you haven't even seen. You write like you have a brains as large as a mustard seed.Try to understand the ad. The ad is not saying get as fat as you want. It is only saying if you are fat,we can help you through our different programmes.It must be a little too complicated for you because of your rotten attitude- Douche bag!!

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

Disco Munky's picture

Go cry in a tub of ice cream fatty. Ha ha

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

reactor's picture

Your assumption is partially correct. Smart guessing. Yes, i do have a fat long dick...Thanks buddy for the kind compliment !!! HA HA HA A A A A A A A. Don't make me laugh any more Asshole.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

Disco Munky's picture

Does fatty want a biscuit? Yes you does. Fatty wants a biscuit.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

reactor's picture

You are getting desperate and obviously running out of intelligent things to say. Biscuits? childish and quite ordinary.Go to sleep baby.. Don't suck on your thumb...

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

Disco Munky's picture

Num num num, here have some grilled cheese. It's in a trough just how you like.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

guerillaman1's picture

I'd love to see your work

guerillaman1
Activity Score 20
Art Director
mark3r's picture

Lol just reading this by accident, glad to see a good ol friend being active again and making people angry... 101/100 = 101% u dumb fuck hahahahahaha... cheers!

mark3r
Activity Score 1949
Art Director at Scout
Guest's picture

Lovely ad.

Guest
Guest's picture

Whahahahahahaha. Awesome!!!!!!!

Guest
AL6352's picture

The Gold's Gym Body Transformation is a 3 month program of exercises combined with diet and supervised by a trainer, which is specifically designed for people who wants to change their body in a short time, that's why I believe this campaign is excellent, because the message is correct, not to mention the extraordinary art direction. I believe that the most accurate way to know if you are fat or skinny, is when you use your regular clothes... they don't lie.

Thumbs Up!

AL6352
Activity Score 66
jotabequ GREY / ArtDirector
silvi's picture

No muy inspirador

silvi
Activity Score 4172
Copywriter
guerillaman1's picture

like it

guerillaman1
Activity Score 20
Art Director
Guest's picture

i dig this, gets the message across

Guest
skinny's picture

Nice!

skinny
Activity Score 161
Creative Director at ZK Advertising, Kenya
reactor's picture

To all you people here, and Ivan, i apologize for being so rude to our friend this Disco guy. My patience was tried to its limit. It is not in my nature to go to this level. Cheers! mates, and even you, Disco!!!

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

Disco Munky's picture

That's right, take the "high road". I've always found it's easier to spit on those we find "incompatible" from there. Advertiser.

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Took the high road and decided to exit because i heard a dog bark some where. Never mind.. Barking dogs seldom bite!

Guest
reactor's picture

I was on the 'high road' and decided to exit 'cause i heard a dog bark some where. Never mind.. Barking dogs seldom bite...I am back on the 'high road'.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

Guest's picture

Yo creo que cada pais tiene sus particularidad y estan son tomadas en cuenta para realizar un proyecto, quien piense que todos pensamos igual es un iluso. Por supuesto que a unos les atraerá y a otros no. El trabajo llama la atencion y ya con eso cumple el primer objetivo, La gente sabrá que existe y entonces cumplimos con el de informar.

Creo que lo importante para estos efectos es la realizaciòn sobre el fondo del anuncio (si motiva o no) que opinen los gorditos.

Guest
ruSh.Me's picture

Obesity is not just the result of over-eating.. Hormonal imbalance, Diabetes, Thyroid are among the many reasons...

Illustrations are amazing...!!

ruSh.Me
Activity Score 109
TBWA\India
whitezhadow's picture

good concept and excellent art work even its a bit hard to discover the tittle score and brand name, but its for preserving the beauty of the art work.

@Disco Munky : man I understand what u said ... !! bt .jus think....GYM IS ALL ABOUT FITNESS !! ..so they conveyed the message very clear. IN MY VIEW IT DOESN'T MAKE ME FEEL LIKE YOU SAID

: "Get a fat as you fucking like. Then go to the gym" . but like this : "Are you a fucking fat ?. time to go to the gym." simple as that. :) .... so i think this ad is not aiming the youngsters but the middle

aged peoples who never cared fitness. cheers :))

whitezhadow
Activity Score 10
Graphic Designer at Stark Event Expo, Trivandrum
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