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Tank

Campaign
Agency Network: 
Published/Aired: 
January 2011

Description

Print advertisement created by Grey, Costa Rica for Gold's Gym, within the category: Recreation, Leisure.

Advertising Agency: jotabequ GREY, Costa Rica
Creative Director: Alexander Obando
Art Director: Héctor Acuña
Photographer: Noelia Badilla
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Ron Burgundy's picture

body paint not new, but this approach is very elegant for Golds gym...gives it a different light than just a muscle head factory

Ron Burgundy
Activity Score 1630
Art Director at Southern California
bakamono's picture

I like it, I wish they did something with women as well.

bakamono
Activity Score 1002

because therefore it is

atb2005's picture

Don't like the approach. It's too artsy for a gym campaign. The execution is excellent though.

atb2005
Activity Score 13557
Reality Check's picture

@ atb2005,

Per your point, you could argue that Gold's Gym is trying to attract a more upmarket target audience with this campaign.

Reality Check
Activity Score 2539
atb2005's picture

I don't think so.

atb2005
Activity Score 13557
morse's picture

Very strong. Love it.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

luispiter's picture

good work

luispiter
Activity Score 2756
comunication
shahidali's picture

strange and obscure. not good.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

jackblack's picture

Wow, there's a Gold's Gym in Costa Rica?

jackblack
Activity Score 2357
Art Director
copycopycopy's picture

Make you body like a war machine??... I like the thought

copycopycopy
Activity Score 148
Copywriter
HDCW's picture

super...

HDCW
Activity Score 22
Art Director at İstanbul
omarjongar's picture

that's great

omarjongar
Activity Score 90
Art Director at Kijamii
chanderjoshi's picture

Strong & powerful idea. Nice campaign.

chanderjoshi
Activity Score 153
Other at Essence Communications
Glut's picture

Excellent body paintings

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kleenex's picture

Great paint job on the human

kleenex
Activity Score 51110
Web Designer/Developer
AdBuzzer's picture

It's an excellent campaign to show at ad festivals, but I frankly doubt that some local gym would ever order anything like this. I can smell a lovely ghost here ;-)

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

mr.x's picture

awesome! I like this one the best.

mr.x
Activity Score 998
Forsbergs Skola
liny_77's picture

I don't like

liny_77
Activity Score 206
Creative Director
UndoRedo's picture
UndoRedo
Activity Score 101
Copywriter at Forero & Rivier
Abhishek Parikh's picture

Body painting idea is new... but i won't say i did not like it..

Abhishek Parikh
Activity Score 568
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