Agency Network: 
November 2009

Print advertisment created by Grey, Costa Rica for Gold's Gym, within the category: Health.

What you leave out of Messenger, put it into Gold’s Gym.

Advertising Agency: jotabequ Grey, San José, Costa Rica
Creative Directors: Alexander Obando
Art Director / Copywriter: Alexander Obando
Photographer: Noelia Badilla

Comments (16)

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ek kanya's picture
ek kanya
Activity Score 814

good one. good for one ad, the second's a rep.

am an advertising junkie | read my flog at

hellosurjeet's picture
Activity Score 16

Never mind. Repetition is the basis of human existence. I breathe repeatedly!
Done the right way (in advertising) it helps to make a memorable impact.

Sehmi Singh Surjeet
Creative Director, New Delhi, India.

tirthomitro's picture
Activity Score 2758

nice ideation!

they showed me a picture & i laughed
dignity has never been photographed

thedesignaddict's picture
Activity Score 5403

Real insight. Nice.

xcreativity's picture
Activity Score 2374

good. although i would change a little bit the visual

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

AL6352's picture
Activity Score 66

I appreciate your comments on art direction. Thanks

alexander_bickov's picture
Activity Score 3279

Well done

luisrivera11's picture
Activity Score 469

Muy bien.
Qué lástima que tiene errores ortográficos, "ponélo".

Gaby Alfaro's picture
Gaby Alfaro
Activity Score 2

En Costa Rica hablamos de vos, por lo que ponélo está bien utilizado.

silvi's picture
Activity Score 4172

Poor girl. I don´t think that only a gym can do much for her.

Gualcor's picture
Activity Score 978

Aquí hay otro ejemplo de eso:

Another example:

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

martin_aza's picture
Activity Score 6

Buen concepto. Simple y sacado de la realidad. Bien hecho.

Jumo's picture
Activity Score 592

Puedo poner un caballo en Gold's Gym ?
The idea is very nice, this visual not as much. A little bit confusing.
About the art direction, perhaps a full page visual would have been better.

Art Director FP7 Morocco

bobby666's picture
Activity Score 1460

brilliant idea, nicely executed. a winner.

JUST-IN's picture
Activity Score 23

I didn't understand when i've seen first time. But i thought it's nice when i see the second time.

S3bas's picture
Activity Score 9

Me gusta la campaña solo un par de cosas en ponelo y metelo esta mal puesta la tilde.