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Donuts

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Bleublancrouge, Canada for Gold's Gym, within the category: Recreation, Leisure.

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Director: Sebastien Deland
Client Services: Anne Gouin
Photographer: Alain Desjean
Retouchers: Claude Lafrance, Gabriel Carbonneau
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Highest Rated

Nicolas 123's picture

.

Nicolas 123
Activity Score 51
Graphic Designer
jackmancer2017's picture

Well I wonder, what is the first step that most people take for losing weight, taking a healthy diet or going to a gym? I suppose it's the first. But even despite that this ad still communicates pretty well, although a bit of copy wouldn't hurt. We (visitors of AotW) tend to like abstract ads, not sure if the regular reader will fully understand this quickly enough before turning the page.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
morse's picture

Fantastic photography!

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture

I am not a fan of the Gold's Gym campaigns by this agency. I like the old ones by Jotabequ, Costa Rica, which were funny and eye catching.

atb2005
Activity Score 13557
Tommy G.'s picture

Great set of photos

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Lüerzers's picture

This is an example of ads that bet on craft more than on real insights. Playing with words should be forbidden nowadays on advertising.

Lüerzers
Activity Score 108
Archive Magazine |

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Don't let it go to your head.
L.A.O.S - www.luerzersarchive.net

Billybell's picture

really agree!!!!

Billybell
Activity Score 373
Art Director
Boxey's picture

I don't get it.

Boxey
Activity Score 8879
Melaleuca In-House
ace85le's picture

It's "burn fat."

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Nicolas 123's picture

.

Nicolas 123
Activity Score 51
Graphic Designer
arthor's picture

earth shattering art direction

arthor
Activity Score 513
Helmet Chrome's picture

lol

Helmet Chrome
Activity Score 260
Art Director
createwitty's picture

nice illustration...not a great insight..but delivers the message perfectly...agree wid jackmancer, a headline wudnt hav hurt...overall quite neat..

createwitty
Activity Score 204
ace85le's picture

Love the look & feel. But I agree that a bit of copy would be better.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Molecule's picture

the image IS the headline in this case, and there is nothing wrong with playing with words.

Molecule
Activity Score 435
Copywriter
lspyle's picture

yeah I wasn't sure I got it right away either...the closest I came before reading the comments was "burn off the doughnuts (at Gold's Gym)"

lspyle
Activity Score 4
Graphic Designer
arthref's picture

awesome idea, horrible art.
more than a burnt doughnut, it looks like a dog shit...

arthref
Activity Score 3
Art Director at Ogilvy Istanbul
iwannatalktosamson's picture

From someone who's worked on this account, I can say this is an incredible idea.

iwannatalktosamson
Activity Score 701
Jamaica Ad School
JJ Bukit's picture

Exactly the same idea:
http://www.artluzstudio.com.br/?l=1:34

Photographer ad published on Luerzer's Archive Mag 2 months ago:
http://twitpic.com/4vmq0n

JJ Bukit
Activity Score 17
Art Director
JJ Bukit's picture

It's on the web: http://www.artluzstudio.com.br/?l=1:34 , and then click: english

JJ Bukit
Activity Score 17
Art Director
Re Dator's picture

definitely, that ad would not be approved in Brazil. At least not the donut.
Here, "burning the donut" is a very popular expression that means ... well, I think you know what it means

Re Dator
Activity Score 28
Copywriter at Trade Mkt
JJ Bukit's picture

hahaha...burning the donut...an ad for lubrificant gel! That's a different idea...haha

JJ Bukit
Activity Score 17
Art Director
Caribou's picture

Love it.

Caribou
Activity Score 6
Copywriter at Montreal / Paris / Marseilles
soryana's picture

great idea, but for me the photo which appeared in the ad is not clear like the old one

soryana
Activity Score 155
Administrative |

yes

Glut's picture

excellent

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Sébastien Heinz's picture

Sébastien Deland est un king du Copycat ! PLAGIAT, PLAGIAT.

Sébastien Heinz
Activity Score 24
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