Agency Network: 
March 2011

Print advertisment created by Bleublancrouge, Canada for Gold's Gym, within the category: Recreation, Leisure.

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Director: Sebastien Deland
Client Services: Anne Gouin
Photographer: Alain Desjean
Retouchers: Claude Lafrance, Gabriel Carbonneau

Comments (25)

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Highest Rated

Nicolas 123's picture
Nicolas 123
Activity Score 51


jackmancer2017's picture
Activity Score 6992

Well I wonder, what is the first step that most people take for losing weight, taking a healthy diet or going to a gym? I suppose it's the first. But even despite that this ad still communicates pretty well, although a bit of copy wouldn't hurt. We (visitors of AotW) tend to like abstract ads, not sure if the regular reader will fully understand this quickly enough before turning the page.

morse's picture
Activity Score 18024

Fantastic photography!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture
Activity Score 13557

I am not a fan of the Gold's Gym campaigns by this agency. I like the old ones by Jotabequ, Costa Rica, which were funny and eye catching.

Tommy G.'s picture
Tommy G.
Activity Score 897

Great set of photos

Lüerzers's picture
Activity Score 108

This is an example of ads that bet on craft more than on real insights. Playing with words should be forbidden nowadays on advertising.

Don't let it go to your head.
L.A.O.S -

Billybell's picture
Activity Score 373

really agree!!!!

Boxey's picture
Activity Score 8879

I don't get it.

ace85le's picture
Activity Score 3935

It's "burn fat."


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Nicolas 123's picture
Nicolas 123
Activity Score 51


arthor's picture
Activity Score 513

earth shattering art direction

Helmet Chrome's picture
Helmet Chrome
Activity Score 260


createwitty's picture
Activity Score 204

nice illustration...not a great insight..but delivers the message perfectly...agree wid jackmancer, a headline wudnt hav hurt...overall quite neat..

ace85le's picture
Activity Score 3935

Love the look & feel. But I agree that a bit of copy would be better.


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Molecule's picture
Activity Score 435

the image IS the headline in this case, and there is nothing wrong with playing with words.

lspyle's picture
Activity Score 4

yeah I wasn't sure I got it right away either...the closest I came before reading the comments was "burn off the doughnuts (at Gold's Gym)"

arthref's picture
Activity Score 3

awesome idea, horrible art.
more than a burnt doughnut, it looks like a dog shit...

iwannatalktosamson's picture
Activity Score 701

From someone who's worked on this account, I can say this is an incredible idea.

JJ Bukit's picture
JJ Bukit
Activity Score 17

Exactly the same idea:

Photographer ad published on Luerzer's Archive Mag 2 months ago:

JJ Bukit's picture
JJ Bukit
Activity Score 17

It's on the web: , and then click: english

Re Dator's picture
Re Dator
Activity Score 28

definitely, that ad would not be approved in Brazil. At least not the donut.
Here, "burning the donut" is a very popular expression that means ... well, I think you know what it means

JJ Bukit's picture
JJ Bukit
Activity Score 17

hahaha...burning the ad for lubrificant gel! That's a different idea...haha

Caribou's picture
Activity Score 6

Love it.

soryana's picture
Activity Score 155

great idea, but for me the photo which appeared in the ad is not clear like the old one


Glut's picture
Activity Score 3935


Sébastien Heinz's picture
Sébastien Heinz
Activity Score 24

Sébastien Deland est un king du Copycat ! PLAGIAT, PLAGIAT.