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Burger

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Bleublancrouge, Canada for Gold's Gym, within the category: Recreation, Leisure.

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Director: Sebastien Deland
Client Services: Anne Gouin
Photographer: Alain Desjean
Retouchers: Claude Lafrance, Gabriel Carbonneau
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Highest Rated

Billybell's picture

nice shots. Not so nice idea.

Billybell
Activity Score 373
Art Director
AdBuzzer's picture

Attracts attention, but the burger is still there, charred though.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

1251's picture

http://twitpic.com/4vmq0n look so similar.

1251
Activity Score 2
JJ Bukit's picture

The original idea:
http://www.artluzstudio.com.br/?l=1:34
(Swimming School ad)

JJ Bukit
Activity Score 17
Art Director
jrmig's picture

I think that is more a case of separated at bir http://twitpic.com/4vmq0n

jrmig
Activity Score 2
mark3r's picture

This is when I take my hat off. So jealous...

mark3r
Activity Score 1949
Art Director at Scout
Nicolas 123's picture

.

Nicolas 123
Activity Score 51
Graphic Designer
Hammad S's picture

The concept is interesting but I feel this is smthing made by ad busters against McDonalds..

Hammad S
Activity Score 484
createwitty's picture

nice illustration...not a great insight..but delivers the message perfectly.. a headline wudnt hav hurt...overall quite neat..

createwitty
Activity Score 204
ace85le's picture

Love the look & feel. But I agree that a bit of copy would be better.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Molecule's picture

cooy would have ruined it.

Molecule
Activity Score 435
Copywriter
Themadartist1972's picture

at first, i thought it's an ad about terrorism, since they attack US by using burned donuts and hamburgers

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
tamer samy's picture

Great Campaign..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

CuriousPencil's picture

I think the reason they deigned to disclude copy was to give the brainy smugbodies something else to swank about: being able to decode the visual. Reminds me of the recruitment drive for google, huge swathes of algebra that decoded into a contact number. Basically "Only the brainy are invited here". A nice way I guess to filter your audience, so a smattering of applause for the thinking on this.

CuriousPencil
Activity Score 4225
Copywriter
Mr. Green's picture

11 years ago this campaign could win something.

Mr. Green
Activity Score 114
Art Director at Porco Preto advertising
Billybell's picture

nice shots. Not so nice idea.

Billybell
Activity Score 373
Art Director
JJ Bukit's picture

Exactly the same idea:
http://www.artluzstudio.com.br/?l=1:34

Photographer ad published on Luerzer's Archive Mag 2 months ago:
http://twitpic.com/4vmq0n

JJ Bukit
Activity Score 17
Art Director
arke1's picture

Nice series and quality image creation.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

dimu's picture

Doesn't look healthy though

dimu
Activity Score 57
iPat's picture

Un concept pompé

http://www.joelapompe.net/

Bravo Joe !!

iPat
Activity Score 5
Art Director
uncertaintly's picture

This art director his very good in "pompage"...

uncertaintly
Activity Score 223
niniasufle's picture

done

niniasufle
Activity Score 407
Producer/Director at La Red TV
AlexM's picture

Burn calories. Amazing!

AlexM
Activity Score 131
Photographer at Photographer |

High-end Photo Retoucher | Stock photo archive

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