Agency Network: 
February 2013

Gold & Wood products have a soul. The Eyepieces maintain the life of the wood itself and the life of the people that hand craft the frames with their bare hands. Their souls enter this beautiful product to create a magical experience for its destined owner.

Print advertisment created by unknownlab, United States for Gold & Wood, within the category: Personal Accessories.

Eyepieces with a Soul

Advertising Agency: unknownlab, Los Angeles, USA
Creative Director: Tom Van Daele
Art Directors: Alexander Stauss, Marco Manansala, Cedric Pescheux
Copywriter: Andres Maldonado
Photographer: Jeffrey Vanhoutte

Comments (5)

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kleenex's picture
Activity Score 51044

I like the idea.

alausa's picture
Activity Score 1420

I like how it's lit.

eins-eins-null's picture
Activity Score 896

nice - i would have said NO to the idea, but as i see it, the artwork does the job. surprising. very well done

olimurugavel's picture
Activity Score 72

Nicely lit...! But the idea would be a ghost now!

Oli Murugavel
I love any and all situations where you celebrate creativity