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PeteHH's picture

Solid.

PeteHH
Activity Score 202
Copywriter
budibud's picture

Brutal simple thinking indeed.

budibud
Activity Score 128
Copywriter at Freelance |

Boediboed
Trying to retire ad-man

adonis's picture

ok. though the body copy is bad. it could have just said "the gold standard in automobile engineering"

adonis
Activity Score 22
Copywriter
Desi's picture

Nice idea boyz.

Desi
Activity Score 1042
addyhoch10's picture

has this been printed with an additional special colour?

addyhoch10
Activity Score 2592
Art Director
nemesis's picture

Just plain awesome. Simple and beautiful.

nemesis
Activity Score 765
Creative Director
comingsoon's picture

A new approach, simple yet effectively.

comingsoon
Activity Score 117
Graphic Designer
jennywhx's picture

true, it is not a new idea, even the execution were not attractive enough.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

like.a.boy's picture

Gold awards = Golden Year = Gold Palette. WOW!

like.a.boy
Activity Score 227
Art Director
instinctive traveller's picture

Solid! Good! Great! Simple! Ugh... am I missing something here? The art direction here is non-existent. Jesus! Couldn't that have been more elegant? Isn't the PRESENTATION of an idea everything? Or did I get that ass backwards?
http://kettleandmug.blogspot.com

instinctive tra...
Activity Score 149
Copywriter
niffob's picture

Ordinary. Which customer know pantone? Adman? Huh. Then Who?

niffob
Activity Score 94
Art Director
budibud's picture

I didn't notice they put pantone pallete text in their execution??? What pantone pallete are you guys talking about? I see variation of gold colours. Except for those who are colour blind, I think we all know that there are dark green, light green, deep red, brownish sephia etc. Am copy base. What do I know bout colour? A here n there exposure at the office perhaps, but not that detail.
Chest thumping? Yes, indeed. But I don't see why they shouldn't. It's been a golden year for the Audi so, to close the year, they might wanna thank those who bought the mentioned cars above that they didn't buy just a car. They've bought "the" golden car. Deep meaning in a simple Audi Gold? I'd say, why not...

budibud
Activity Score 128
Copywriter at Freelance |

Boediboed
Trying to retire ad-man

Shantie's picture

It's like a bad copy from the tampax ad isn't it?

Shantie
Activity Score 8
Creative Director
Rog's picture

Ever bought house paint?
Ever picked up a paint brochure?
Ever played with paint sample chips?
Ever painted your house/flat?
This idea transcends Pantone.
Give the audience (way) more credit.
Great idea.
Good on you, Mr. Client.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

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