Comments (14)

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PeteHH's picture
Activity Score 202


budibud's picture
Activity Score 128

Brutal simple thinking indeed.

Trying to retire ad-man

adonis's picture
Activity Score 22

ok. though the body copy is bad. it could have just said "the gold standard in automobile engineering"

Desi's picture
Activity Score 1042

Nice idea boyz.

addyhoch10's picture
Activity Score 2592

has this been printed with an additional special colour?

nemesis's picture
Activity Score 765

Just plain awesome. Simple and beautiful.

comingsoon's picture
Activity Score 117

A new approach, simple yet effectively.

jennywhx's picture
Activity Score 1142

true, it is not a new idea, even the execution were not attractive enough.

like.a.boy's picture
Activity Score 227

Gold awards = Golden Year = Gold Palette. WOW!

instinctive traveller's picture
instinctive tra...
Activity Score 149

Solid! Good! Great! Simple! Ugh... am I missing something here? The art direction here is non-existent. Jesus! Couldn't that have been more elegant? Isn't the PRESENTATION of an idea everything? Or did I get that ass backwards?

niffob's picture
Activity Score 94

Ordinary. Which customer know pantone? Adman? Huh. Then Who?

budibud's picture
Activity Score 128

I didn't notice they put pantone pallete text in their execution??? What pantone pallete are you guys talking about? I see variation of gold colours. Except for those who are colour blind, I think we all know that there are dark green, light green, deep red, brownish sephia etc. Am copy base. What do I know bout colour? A here n there exposure at the office perhaps, but not that detail.
Chest thumping? Yes, indeed. But I don't see why they shouldn't. It's been a golden year for the Audi so, to close the year, they might wanna thank those who bought the mentioned cars above that they didn't buy just a car. They've bought "the" golden car. Deep meaning in a simple Audi Gold? I'd say, why not...

Trying to retire ad-man

Shantie's picture
Activity Score 8

It's like a bad copy from the tampax ad isn't it?

Rog's picture
Activity Score 6080

Ever bought house paint?
Ever picked up a paint brochure?
Ever played with paint sample chips?
Ever painted your house/flat?
This idea transcends Pantone.
Give the audience (way) more credit.
Great idea.
Good on you, Mr. Client.

>>>> That's not an ad. THIS is an ad.