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Better New

Agency Network: 
Published/Aired: 
May 2010
GMC Print Ad -  Better New

Description

Print advertisement created by McCann, Canada for GMC, within the category: Automotive.

Caption

Underwear. Gum. Trucks. All things that are better new.

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Sean Davison
Art Director: Scott Couture
Copywriter: Gary Lennox
Photographer: Supplied Stock
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Highest Rated

Guest's picture

So, basically they're saying these trucks won't last very long.

Guest
Guest's picture

It's so strange + fresh for this category I like it. Except for "underwear," feels like you're playing off the cliched-to-death macho guys-guys stereotype that's too reflective of this category.

But at least you didn't hire Thomas Haden Church to say the phrase "sitting in your tighties" in your VO.

Guest
Hiperion's picture

Sometimes I don´t like northamerican style.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

So, basically they're saying these trucks won't last very long.

Guest
Guest's picture

true !! like ur coment....

Guest
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