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Global Neighbors, Climate

Campaign
Agency Network: 
Published/Aired: 
January 2014

Description

Our lifestyle is directly related to inhumane living conditions on the other side of the globe. In a globalized world, we are informed in more detail than ever about global deficiencies. But more information does not mean more commitment. The complexity of global relationships creates the feeling that you cannot change anything anyway. The campaign shows the German audience how directly our lifestyle is related to inhumane living conditions and asks for thought and action.

Print advertisement created by BBDO, Germany for Globalization and Solidarity, within the category: Public Interest, NGO.

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Directors: Kristoffer Heilemann, Achim Metzdorf
Art Directors: Philipp Alings, Ines Bovenschen
Copywriters: Claudius Sperling, Dominique Becker
Illustrator: Gordei
Art Buyer: Eva á Wengen
Producer: Dörte Reingen-Krombusch
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Highest Rated

Borgonovo Publicidad's picture

Nice illustrations

Borgonovo Publicidad
Activity Score 141
feysal's picture

great concept and execution

feysal
Activity Score 2586
Art Director at Zilojo |

groovy baby!

damnson's picture

I don't like this series at all.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Xphia's picture

i really felt the strong impact of the comparison. Nice work!

Xphia
Activity Score 614
Borgonovo Publicidad's picture

Nice illustrations

Borgonovo Publicidad
Activity Score 141
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