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Chris's picture

wtf is this about

Chris
Activity Score 1935
Art Director
hang-the-dj's picture

It will affect white people too.

Seems to be the only way some people understand human suffering (ie 9/11)

hang-the-dj
Activity Score 1262
Copywriter
A. J. SMITH's picture

I'd like to think that you are incorrect as that would be a sorry state of affairs, but I suspect you may be right.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
Chris's picture

in that case i would be more understanding for the child to be behind a bush hut or something,
at first i thought it was a baby moses.

Chris
Activity Score 1935
Art Director
Rog's picture

I guessing it's meant to freak out snow bound Scandanavians.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Steeef's picture

I like the Thought.

Steeef
Activity Score 135
Art Director
me thinks's picture

Nice thought.

me thinks
Activity Score 722
Copywriter
A. J. SMITH's picture

What the fuck IS this all about?

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
me thinks's picture

Just a put-yourself-in-their-shoes concept.

Message it wants to convey is awake before its too late.

me thinks
Activity Score 722
Copywriter
itch's picture

not bad..

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

Beatboxer's picture

Very powerful image.

Beatboxer
Activity Score 1517
Copywriter
musback's picture

it's nice! but extremely "first idea"...
but still very powerful and well-executed
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
New Blog @ http://musback.blogspot.com

musback
Activity Score 355
Art Director |

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.wordpress.com is looking for a job!

mowitsch's picture

first is best, it comes from your heart and mostly is no marketing brainfuck.
this idea is extremly powerful.

mowitsch
Activity Score 84
Art Director
Enas's picture

yes first is the best ...this one wasn't the first

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

dilagosi's picture

I think it´s the most racist ad ever. While global warming is affecting milions of people outside the white coutries, it´s ok, nothing to worry about. But when it comes to their beautiful and refreshing places, it´s time to think about a change? Completly awful.

dilagosi
Activity Score 31
Copywriter
Waweru's picture

Living in a third world country, I'm inclined to agree with your statement...why is the shock factor "stressed" all the more when a Caucasian child is used...or are we so used to seeing those images from the Ethiopian famine of '84/'85 that we no longer bat an eye?

Waweru
Activity Score 32
Other
postman's picture

It's really sad, but as said above, you're perfectly right with your last sentence. That's what this ad is about, I think.

postman
Activity Score 951
Other
A. J. SMITH's picture

But IS that actually what this ad is saying? I do feel a bit of that 'surely not' feeling here.

I hope it isn't anyway, cos its damn shame if it is.

;-(

A. J. SMITH
Activity Score 2822
fersvax's picture

THE WORLD IS CHANGING!!! NO MORE GREENPEACE ADS!!!

fersvax
Activity Score 1239
Art Director |

FER.

hang-the-dj's picture

No more stupid fucking comments from you thanks.

hang-the-dj
Activity Score 1262
Copywriter
fersvax's picture

Then don't read them, you don't deserve them, they're for people, not for you, aussie POS!!!

fersvax
Activity Score 1239
Art Director |

FER.

hang-the-dj's picture

Are you calling me a point of sale?

Ha ha, you're pretty funny for a moron.

hang-the-dj
Activity Score 1262
Copywriter
fersvax's picture

Was that a joke? Does aussies have humour?

fersvax
Activity Score 1239
Art Director |

FER.

hang-the-dj's picture

I'm not getting into this racial slurring dude, it's not personal, I'm just prejudice against fuckheads.

hang-the-dj
Activity Score 1262
Copywriter
Chris's picture

ha, a typical seppo.

Chris
Activity Score 1935
Art Director
fersvax's picture

By the way, dumb aussie, I'm not a "seppo", I'm Latin American, not born in the US, thanks.

fersvax
Activity Score 1239
Art Director |

FER.

Chris's picture

i dont care where your from, your an ass wipe. Mate!

Chris
Activity Score 1935
Art Director
PaulyG_fill in the blank's picture

I'm not sure why people have turned this into a racial issue. The shock factor here is that it's a child, not that she's white.

They had to pick a kid. They picked a white one.

If they had chosen a black kid, then everyone would be ok with this ad?

PaulyG_fill in ...
Activity Score 1148
Copywriter
Shut Theory's picture

were u born yesterday? or ur just being hopeful?

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

elmikel's picture

This is strong! I like it very much. Straight to the point.

elmikel
Activity Score 1147
Illustrator
cp's picture

the visual's not that clear. i thought it was a sad cupid

cp
Activity Score 354
Creative Director
Bai-ee's picture

yup^

Green Peace should promote solutions, or adleast a sell that directs people to positive information.

Bai-ee
Activity Score 8
Marketing Manager |

................
Jack' Attack

juliangray's picture

the subtext is terrible. their lifes are not worthy of help, but WAIT! It could happen to US! Now we are in the mood of really helping!

juliangray
Activity Score 987
Art Director
maé's picture

.................that's not the point they are talking to white people who are used to watch these kind of images with a black child, they are thinking : "oh my god that's horrible" but still they don't feel concerned...

maé
Activity Score 44
Graphic Designer |

.................

PaulyG_fill in the blank's picture

People are really making an issue out of nothing here. There's nothing in this ad that implies 'it could happen to white people too, so NOW let's do something about it.' There has been a huge movement all over the world to stop global warming for some time now. Let's not turn this into an east vs west battle just for the hell of it.

They had to choose a kid, didn't they? They chose a white one. What should they have done?

Do they have to choose a middle eastern kid, or a black kid, or a chinese kid, or else it's racist? Give me a break.

PaulyG_fill in ...
Activity Score 1148
Copywriter
maé's picture

come on, that's exactly the point of this ad, evrything here, is about the fact this kid is white

maé
Activity Score 44
Graphic Designer |

.................

PaulyG_fill in the blank's picture

There's nothing here that remotely implies that, aside from this girl being white. The point is that it's a young girl, and look at the expression on her face. It's tugging at our heart strings, pointing out that it's not just 'us' or 'me' that it's going to happen to - it's our children, and our children's children. The kid just happens to be white.

PaulyG_fill in ...
Activity Score 1148
Copywriter
maé's picture

So why are they using the king of image we have seen a thousand times during ethiopan or the somalian famine...I don't say you're wrong I just say the fact he is white counts too

maé
Activity Score 44
Graphic Designer |

.................

PaulyG_fill in the blank's picture

good point. I wasn't looking at it as being a 'white' version of the famine pictures we see.

I want to believe that it's about children, not 'white' children.

PaulyG_fill in ...
Activity Score 1148
Copywriter
theredm's picture

It definitely arouses the curiosity. Powerful imagery, kinda dramatic though, which might be needed in this case.

theredm
Activity Score 252
Graphic Designer
Teboec's picture

Fresco nomas

Teboec
Activity Score 36
Copywriter
No fixed abode's picture

Sorry Pauly G, it's definitely about the fact that the kid is white. Note especially the flies on the face

No fixed abode
Activity Score 380
Copywriter
PaulyG_fill in the blank's picture

I'm still not 100% sold. I completely see what you guys are saying, but without asking the creators of the ad, I don't think either of us can prove our point beyond a reasonable doubt.

Perhaps they used the images of the kids in somolia as inspiration. Maybe they stole one of those images and made the kid white because the ad was running in a predominantly white country.

BUT - that doesn't mean that the intended message here is that white people are more important than non-white people.

All it really means is that they wanted a really brutal image of a kid, in what they thought looked like a post-global warming world.

PaulyG_fill in ...
Activity Score 1148
Copywriter
postman's picture

In a way, white people ARE more important than non-white people - to us, of course. We tend to care for ourselves most. In this conext, that seems to be very cruel, and sure it is. But it's just a strategy to cope with all this information we are exposed to every day:
Does it affect me?
>No - unimportant >Yes - may be important
The ad is the response to this strategy.

postman
Activity Score 951
Other
Shut Theory's picture

it totally felt like they are trying to say that white is more important, although it would be interpretted differently as long as europeans are targetted by it, not the rest of the world...

"Maybe they stole one of those images and made the kid white because the ad was running in a predominantly white country"
i beg to differ, if they run the same poster with a black kid in a black country, would it make any statement? white is the message, white is europe

but im a bit curious, isnt it so that south africa a white country? how come we never see white south africans with famine problems? or why wouldnt this by simply a white south african? :P

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

rotten mutton's picture

What? they couldn't find skinnier white kid?

There are white people starving out there too: homeless people freezing to death on the streets of New York, the masses of impoverished in eastern europe...

So hey... what the hell does this have to do with global warming? People are starving to death because of poverty... not because africa is hot and dry!

Someone just thought "Hey it'll look awesome on print if we put a pathetic looking white kid in a desert! Imagine the contrast and shock value! Oh wait! Let's slap on a social marketing angle cuz that's like soooo IN now!"

rotten mutton
Activity Score 57
Copywriter
Shut Theory's picture

does that look to u like a homeless kid and starving of poverty? they are not talking about poverty, its global warming, and they made it pretty obvious

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

rotten mutton's picture

Hey ST, are you tripping? Since when did i say that this ad wasn't about global warming? And just because there are the words "homeless" and "starvation" in my comment meant I'm saying this kid is supposed to be starving and homeless? Man... you're dumb.

I meant that this ad fails to inspire fear of global warming - because there are ALREADY people around us in worse conditions than what is depicted in the ad, and most people aren't impressed.

But since you found someone to pick on, I welcome a nice little tussle...

Even if I were saying the kid is supposed to be starving and homeless (which I wasn't), I guess that's something I COULD say because:

a) The kid is OBVIOUSLY in a desert... on the ground... crying (I bet in your neighborhood, kids would rather do that then be in a nice cosy thing called a "home" eh?

b) It's also OBVIOUSLY in rags (unless that's considered urban chic where you come from)

Point a = homeless
Point b = poor
Point a + b = extreme poverty
Extreme poverty = little or no food
Little or no food = starving

There... I've proven an argument which I never even believed in in the first place... how cool is THAT?

So please practice your shut theory on yourself, or at least establish a better command of the language before you try jumping on other users' comments.

rotten mutton
Activity Score 57
Copywriter
RAZ21's picture

oh my God! all this talk for something that is more than obvious. The ad's message is: you ignorant white people from the western cultures who are lucky enough to only see these kind of pictures from a distance through the media and who don't do anything about it cause you think the problem is not GLOBAL wake up! Do something about it cause this problem will eventually affect you too. Not just the people who suffer NOW.

and that's that!

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

PaulyG_fill in the blank's picture

this is about glogal warming. what the hell are you talking about? Everybody here is confusing two issues - poverty /famine and global warming.

The ad's message cannot be that we haven't done anything to stop global warming amongst other races - the movement to stop global warming is new - we're all learning how to deal with it at the same time.

And the message of the ad cannot be that we didn't care about the poor starving people in 1985, so stop global warming. That doesn't make a lick of sense.

Everyone here should think about what they're saying.

"Do something about it cause this problem will eventually affect you too. Not just the people who suffer NOW."

Who's suffering from global warming right now? I mean really suffering. from GLOBAL WARMING! not starvation, not poverty, not disease, GLOBAL WARMING!

PaulyG_fill in ...
Activity Score 1148
Copywriter

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