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Kiss my glass, 4

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by Y&R, Italy for Glassing, within the category: Personal Accessories.

Caption

Kiss my glass

Advertising Agency: Y&R Italy
Creative Director: Vicky Gitto
Art Director: Vicky Gitto
Copywriter: Vicky Gitto, Alberto Levi
Typographer: Elena Pedretti
Photographer: Paolo Franco
Digital artist: Martin e Rainone
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hidearshake's picture

wtf? why the four executions? Even they will not kiss your glass!

hidearshake
Activity Score 132
Copywriter
tirthomitro's picture

artwise super!
ideation's a big zilch...

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Grace's picture

I have to agree. It's a big rip off of the Polish cult anti-smoking campaign "Paperiosy sa do dupy" poster. (Translated "Cigarettes are for Buttheads").
http://www.polishcultureacpc.org/posters/frame13.html

Grace
matks's picture

Ta, na pewno ściągnęli od Pągowskiego. Cały świat od niego ściąga, a kula ziemska kręci się wokół polskiej szkoły plakatu.

matks
Activity Score 476
Advertising
jackmancer2017's picture

oh my god this is awfull

reminds me of Duke Nukem:

"Your face, my ass. What's the difference?"

jackmancer2017
szkwadrat's picture

I thought exactly the same about DN.
This ad is ugly!

szkwadrat
Activity Score 210
Graphic Designer
Rooster's picture

shit!

Rooster
Activity Score 125
Guest's picture

worst pun in advertising history

Guest
Guest's picture

no...this is not pretty. not artwise, not ideawise..it's provocative though..and that means something..I have to admit.

Guest
Wordnerd's picture

wow. so not funny

Wordnerd
Activity Score 6692
Copywriter
pulchinela's picture

the human is ass, the glasses are everything?! I don't agree! this is a real shit.

pulchinela
Activity Score 1175
pulchinela's picture

I prefer kissing the ass

pulchinela
Activity Score 1175
TheVuk's picture

Like Chewbacca on Endor, these make no sense.....

TheVuk
Activity Score 35
Rabubi's picture

This would work if the ass was hairy.

Rabubi
Activity Score 560
Copywriter
Guest's picture

I apologise for Italian adv !
Non è possibile farsi sempre riconoscere. Che tristezza.
Qual è l'idea qui dentro ?

Guest
Guest's picture

Da oggi tu sarei per me Vicky D' Egitto !

Guest
dooodleslove's picture

Thumbs down.

dooodleslove
Activity Score 12
Wee Kim Wee School of Communication & Information, Nanyang Technological University of Singapore
Guest's picture

Does my ass look big in these glasses???

Guest
rolling.stone's picture

lol :)

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Guest's picture

i LOVE these comments - commentators you rock!!! who would've thought the worst campaign EVER would make me laugh as much?

Guest
adabortion's picture

With these glasses, all that's left to do is thumb suck so we can really have something going huh. Abort!

adabortion
Activity Score 615
Creative Director
Guest's picture

the worst i've seen in quite a while...

Guest
munirgee's picture

Offensive !!!

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Mantufayo's picture

Vicky, Alberto, Elena, Paolo, Martin e Rainone, I hate u all guys!

Mantufayo
Activity Score 580
Creative Director
CreativeGOD's picture

It should be kiss my tits. Now thats way more interesting to look at!

CreativeGOD
Activity Score 54
silvi's picture

Nobody wants to kiss a glass, come on!

silvi
Activity Score 4172
Copywriter
alexander_bickov's picture

he he

alexander_bickov
Activity Score 3279
nemesis's picture

So basically, if I wear these, I look like an ass? No thanx!

Bad idea

nemesis
Activity Score 765
Creative Director
vidya.shankaran's picture

God save us...!! Kiss my glASS?? how corny!!??

vidya.shankaran
Activity Score 724
satrianee's picture

stupid!

satrianee
Activity Score 3748
ranggamus's picture

try to get out of the box but what you got is out of the line.

ranggamus
Activity Score 53
Bandung Institute of Technology
warreno's picture

Nice butt, but sheesh, girl, you need a breath mint!

warreno
Activity Score 222
firebug's picture

anyway i cant kiss your glass

firebug
Activity Score 1113
felice's picture

haha

felice
Activity Score 73
hagemony's picture

why ass need glass?

hagemony
Activity Score 335
dthlb72's picture

I'm surprise the client bought the joke! hahaha...

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Guest's picture

Wow, this is bad.
Who thought equating the face of a beautiful woman with an ass was a good way to sell sunglasses?

Guest
Guest's picture

The bum looks more like a clean shaven nut sack!

Guest
WaZoo's picture

beyond worse...

WaZoo
Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

freakart's picture

more like boobies hanging though without the nipples :D

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

F.Abboud's picture

are these for real?! did they got client's approval!!
Idea is lame; creative direction is horrible and art direction sucks!
I'd say this series should be posted on adsofunderworld.com hehehehe

F.Abboud
Activity Score 218
Planner
ricklongo's picture

Possibly the worst work I've ever seen on this site.

ricklongo
Activity Score 1244
matks's picture

Well it gets 62 votes, more than Cannes wininng works;-)

matks
Activity Score 476
Advertising
jayesh_chill's picture

I somehow really feel it might just work!
(I hope makers post the feedback as well about the result of this execution)

jayesh_chill
Activity Score 71
Mumbai
matks's picture

Yeah, it could be an interactive action we're just target of.

matks
Activity Score 476
Advertising
second_creator's picture

face off!

second_creator
Activity Score 754
Copywriter |

copywriter

bubblestheclownfish's picture

PLEASE DO NOT sneeze or cough!

bubblestheclownfish
Activity Score 614
Creative Director
AD-ORE's picture

OH SHIT!

AD-ORE
Activity Score 75
sold's picture

italians, go back to your mammas!! let ads to who know how to make it!

sold
Activity Score 3305
Copywriter
felice's picture

some comments about nationality are so stupid!

felice
Activity Score 73

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