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Kiss my glass, 3

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by Y&R, Italy for Glassing, within the category: Personal Accessories.

Caption

Kiss my glass

Advertising Agency: Y&R Italy
Creative Director: Vicky Gitto
Art Director: Vicky Gitto
Copywriter: Vicky Gitto, Alberto Levi
Typographer: Elena Pedretti
Photographer: Paolo Franco
Digital artist: Martin e Rainone
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Guest's picture

Erm. Ok. I am always open for twisted ideas but what exactly is going on here? The glasses are for arsefaced people? Or you become arsefaced if you wear them? Or you´re so ugly, use our sunglasses? It´s not weird, it just seems wrong.

Guest
rpanoop's picture

what the ....?

rpanoop
Activity Score 138
Copywriter at Bahrain
Guest's picture

let's define novelty first!!!! from every perspective, this campaign didn't make it above ground zero! and it's probably the first time i go that negative in my comments!

Guest
Guest's picture

Is this for real??

Guest
Viranica's picture

looks very wired

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
munirgee's picture

Another offensive...

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Lucy80's picture

so what?

Lucy80
Activity Score 77
Art Director
silvi's picture

i want kick your ass

silvi
Activity Score 4172
Copywriter
satrianee's picture

yeah.. fine.. you swear to me. and I enjoy it so much to buy your glASS'es.
what a brillant idea.

satrianee
Activity Score 3748
maranca82's picture

I was gonna say something, but I'm in the holiday spirit so I'll refrain.

maranca82
Activity Score 422
Copywriter
Guest's picture

Ouch! After this campaign someone’s ass is definitely gonna be on the line! (tsk-tsk – just couldn’t resist typing that)…(will it be (CD’s name) or the whole team?) Then there’s: “Teabagged” – Suddenly this has become my best phrase/adjective of 2009, which I think I think I’m going to carry well into 2010!! I’m laughing as I type this! I’m finished! It hurts! All this laughing…omg, it hurts too much…!!!

Guest
Guest's picture

Man, this italian dudes... They simply don't get it. They are kind of insane.

Guest
Mike.L's picture

I wanna kick you guys,

Mike.L
Activity Score 79
Copywriter
Guest's picture

Riconoscerei Luca Villa ovunque.
Gok.

Guest
freakart's picture

disturbing

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

adbrandetc's picture

I gotta repost this as one of the worst ads of the year... Happy holidays everyone.

adbrandetc
Activity Score 66
Art Director at Elephantik
Guest's picture

Nice model. Gok.

Guest
F.Abboud's picture

are these for real?! did they got client's approval!!
Idea is lame; creative direction is horrible and art direction sucks!
I'd say this series should be posted on adsofunderworld.com hehehehe

F.Abboud
Activity Score 218
Planner
yippieeyyeah's picture

Not good. All of them.

yippieeyyeah
Activity Score 43
Akademie für Kommunikationsdesign, Köln
rolling.stone's picture

in this copy why ASS is seems intentionally focused or this is just font

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

maxcomuni's picture

oh my.....
god.....
:(

maxcomuni
Activity Score 62
rebelscum's picture

I thought it was balls.

Just me?

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Xavier75's picture

But, they don't have an art director in that agency? Even a junior one?

Xavier75
Activity Score 32
Art Director at Art Director
mikepants2005's picture

So you'll look like an arse wearing these sunglasses. Shocking!

mikepants2005
Activity Score 504
Copywriter
mikepants2005's picture

So you'll look like an arse wearing these sunglasses. Shocking!

mikepants2005
Activity Score 504
Copywriter
felice's picture

troppo divertente questo blog!!!

felice
Activity Score 73
advocate's picture

stupid ad trying hard to be creative

advocate
Activity Score 268
Art Director at Philippines
karmacoin's picture

They were totally glASS kicked
-1*

karmacoin
Activity Score 688
KbxAds's picture

another example of..."if you can't think of a good idea, replace the face with something weird" this is the weirdest face-replace ad ever, so bad

KbxAds
Activity Score 943
Copywriter at Surat, India |

www.be.net/karanbhatia

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