Kiss my glass, 1

Agency Network: 
November 2009

Print advertisment created by Y&R, Italy for Glassing, within the category: Personal Accessories.

Kiss my glass

Advertising Agency: Y&R Italy
Creative Director: Vicky Gitto
Art Director: Vicky Gitto
Copywriter: Vicky Gitto, Alberto Levi
Typographer: Elena Pedretti
Photographer: Paolo Franco
Digital artist: Martin e Rainone

Comments (18)

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Brain-Art's picture
Activity Score 1101

Bad-Ass actitude represented by a stupid look dude with an ass face? Really? and where's the message?... Am i supposed to understand that Glassing Sunglasses will make me look like an ass?...
I'm sorry, but what are you doing?

Starb's picture
Activity Score 35

ass/glass ?

i won't buy sunglasses that makes me look like an ass. maybe in Italy they will..will they ?

Lucy80's picture
Activity Score 77

very unhappy

silvi's picture
Activity Score 4172

Italians... move on!

bad astronaut's picture
bad astronaut
Activity Score 544

the ad reads as "hey, Italians are all asshats but these sunglasses will make them a little less." I'm surprised the client agreed to those ads though, that takes balls!

rolling.stone's picture
Activity Score 2741

dont be this rude mate


~ Quite obviously, I have gathered no moss ! ~

bad astronaut's picture
bad astronaut
Activity Score 544

not being rude, just being honest....hombre. ;)

Guest's picture

Funny, lovely and terribly cool. Finally a fashion campaign with a touch of self-irony.

satrianee's picture
Activity Score 3748

client is to blame... what brand wants to be known with this idiotic campaing?

Face is your impression. And I believe even the biggest sense of humor would not like to remember his face as an ass!

federo's picture
Activity Score 781

and the live doing this stuff

picktokyo's picture
Activity Score 1404

this is the worst i've ever seen.

pdavies's picture
Activity Score 90

terrible terrible terrible

Guest's picture

Poor client who paid for this shit. Poor Italy who seems to loose its sense of style (I don't talk even about common sense and sense of humor)... And poor Y&R to post it here. If ass = face I am afraid to think what brain consists of...

F.Abboud's picture
Activity Score 218

are these for real?! did they got client's approval!!
Idea is lame; creative direction is horrible and art direction sucks!
I'd say this series should be posted on hehehehe

AssassinX's picture
Activity Score 1329

This one is horrible.

Greeting to the CD

Tommy G.'s picture
Tommy G.
Activity Score 897

ass vs glass. Can't find anything else? I'm sure you can!

jayesh_chill's picture
Activity Score 71

I feel this might work in Italy!

Chopper's picture
Activity Score 1015

Mine too.