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Springtime, 1

Agency Network: 
Published/Aired: 
November 2010
Description: 

Print advertisment created by FCB, Brazil for Glade, within the category: House, Garden.

The smell of flowers, fields and grass. Forget grass, or your husband will remember soccer on TV.
It's springtime in your home with glade sense & spray.
www.gladeprimavera.com.br

Advertising Agency: Giovanni+Draftfcb, Brazil
Creative Directors: Adilson Xavier, Cristina Amorim
Art director: Felipe Gomes
Copywriter: Fábio Penedo
Photography: Leonardo Vilela / Platinum FMD
Illustration: Felipe Gomes / Platinum FMD

Comments (8)

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Highest Rated

Yarp's picture
Yarp
Activity Score 385

Images are neato, but something has been lost in translation with the copy.

Yarp's picture
Yarp
Activity Score 385

Images are neato, but something has been lost in translation with the copy.

HappyHour's picture
HappyHour
Activity Score 2381

This art director spends a little too much time on 5 step photoshop tutorials methinks...

Cesar Hector's picture
Cesar Hector
Activity Score 217

Totally agree.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Gorgeous rendering, ghastly writing.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Cesar Hector's picture
Cesar Hector
Activity Score 217

Looks beautiful but still look like everything else. About the copy, I think it's been missed on translation from Portuguese. I guess that jus confirms that the agency just wants to "get the job done" and give a ... about details; and as a famous Peruvian beer claims: "Magic is on details".

Roger Keynes's picture
Roger Keynes
Activity Score 5498

This generic look ("idea") is at black plague proportions.

Try this: Stick any remotely feminine product in place of that vase.

Thank...you!

The Jobless Writer
Will Think for Salary

Guest's picture
Guest

Enjoy the Glade-side of life

Billoughsby's picture
Billoughsby
Activity Score 5144

Yellow Submarine CGI.

– – – – – – (Six flat hands)

That's it.

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