Advertisement
Log in or register to post comments
addyhoch10's picture

good one

addyhoch10
Activity Score 2592
Art Director
Archie's picture

yes.

Archie
Activity Score 201
Copywriter
julezs's picture

sorry, no.

im a biker and a ducati fan and i do not like this ad.
btw, ducati ownership is much more than just wanting a fast bike...

julezs
Activity Score 100
Art Director
Chris's picture

Great ad for a fast bike. but i agree ducatis are more about style, they are the gucci of the bike world.

Chris
Activity Score 1935
Art Director
washiam's picture

don't know why

washiam
Activity Score 443
Art Director
redhead's picture

yeah... i ride bikes and this ad just doesn't do it. a bit too... simple and focuses too much on the aspect of speed, which isn't the biggest/only reason to own a bike. if they wanted to focus on speed, they should've made it a bit more absurd and make the roads more friendly/fun to ride on. ok idea, just isn't pushed far enough.

redhead
Activity Score 119
Art Director
tantrik_indian's picture

I kinda like it.
~~be cool eh!~~

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

picturejockey's picture
picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

boots78's picture

hum ,the google earth may be a nice source for this kind of aviation photo

boots78
Activity Score 87
Art Director
saurabh_saurabh's picture

very basic. nothing creative. not at all great

saurabh_saurabh
Activity Score 22
kyao888's picture

Ducati owners are all "players"??? they ought to have more class than that! I rather focus on the pride and history of the brand.

kyao888
Activity Score 127
Creative Director |

-----------------------------------
Preface Media, Inc.
eCatalog|ePages|Virtual 3D|LocateMe
URL: www.PrefaceMedia.com

copyingnobody's picture

If you take the country and target audience, I suppose it's more about convenience than speed.
I'm a biker in Venezuela and owning a motorcycle here is about cutting through traffic to avoid the endless traffic jams of Caracas (I've heard Sao Paulo is pretty chaotic as well). An example: on a normal weekday, the ride to and from the office would take me about 45 minutes (one day it took me 1.30 hours), on the bike it takes me 15 minutes tops, normally 10.
When people hear i own a bike all they say is "you must get everywhere pretty fast".

Having said that, this ad could work for any motorcycle brand, or style. I don't believe it builds anything for ducati.

copyingnobody
Activity Score 26
Copywriter
lauke's picture

VERY GOOD.

lauke
Activity Score 112
Art Director
Ftoom's picture

Hmm I thought it was an ad for a tracking device. Like he's checking where all the girlfriends so he doesn't get caught.

Good idea I guess, but focuses on speed and kinda conveys that it's okay to cheat if you've got a fast bike to pull it off with.

Cheers.

Ftoom
Activity Score 6
AUS
Featured Content

Latest Collections

Advertisement