Comments (19)

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bigad's picture
Activity Score 4

Oh my god. Oh my god. Straight out of the seventies, innit! In one word, dull. Ivan, what's going on?

ivan's picture

Consider it's an outdoor in the US, hence the art direction.

jacksonrabbit's picture
Activity Score 280


Minimum's picture
Activity Score 1430

I absolutely love em. So subtle and the layout is just straight and clean.

...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

pinkusfloydus's picture
Activity Score 90

Other than changing the colour, what's the difference between the layouts?

Axxl's picture
Activity Score 208


addyhoch10's picture
Activity Score 2592

distorted typography and the comic look for a jeweler?
this style may work for a discount supermarket, it doesn't for a jeweler's shop (unless they produce bubblegum machine rings)

mrtalented's picture
Activity Score 2171

nice insight badly executed. the art direction reminds me of strip ads in cheap newspaper. doesn't look like you're selling diamond ring!

me thinks's picture
me thinks
Activity Score 722

Good one.

Have Heart's picture
Have Heart
Activity Score 922

Autsch..., boring headlines, terrible layout.

I find it somehow funny that this campaign looks so awfully cheap, while one of the lines say "You won't find me at the mall".

elmikel's picture
Activity Score 1147

terrible! This is supposed to be an ad for a high end jewellery?

Dick Huges's picture
Dick Huges
Activity Score 937

it reminds me from when I was starting. Starting to walk i mean.

Ney Frances's picture
Ney Frances
Activity Score 660

like the lines! but the layout is primary!


is there life before death?

Desi's picture
Activity Score 1042

Agreed the diamond looks cheap and horrible.

JPWrites's picture
Activity Score 238

Okay, they want me to think of SMYTH as an upmarket jeweller, with down market art direction. Hmmmm. Interesting strategy. These have nice headlines, but I think would have worked better if the photography made the diamonds look truly spectacular.

dfish's picture
Activity Score 14

Let's think about the age of the young man shopping for an engagement ring. 23-35? Intimidated maybe by the big jewelry store experience? Hmmm? Here's a jewelry store that really stands out from the other stuffy, scary stores. They have a style all their own. I like them. They speak my language. And they're funny. I could use a little of that as I step into one of the more harrowing experiences of my life. Marriage.

Twombl's picture
Activity Score 180

Boring. The copywriter was ill?

Disco Munky's picture
Disco Munky
Activity Score 3890

Looks like everyone was ill when they made this.

Silly and boring.

Outdoor in the US you say?.....

Doin' it for the points

tjb1970's picture
Activity Score 492

strange ads. weak lines and poor art direction. what's the point of these?