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Highest Rated

addyhoch10's picture

distorted typography and the comic look for a jeweler?
this style may work for a discount supermarket, it doesn't for a jeweler's shop (unless they produce bubblegum machine rings)

addyhoch10
Activity Score 2592
Art Director
bigad's picture

Oh my god. Oh my god. Straight out of the seventies, innit! In one word, dull. Ivan, what's going on?

bigad
Activity Score 4
Creative Director
ivan's picture

Consider it's an outdoor in the US, hence the art direction.

ivan
Creative Director at Ads of the World
jacksonrabbit's picture

Ouch.

jacksonrabbit
Activity Score 280
Other
Minimum's picture

I absolutely love em. So subtle and the layout is just straight and clean.

Minimum
Activity Score 1430
Graphic Designer |

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

pinkusfloydus's picture

Other than changing the colour, what's the difference between the layouts?

pinkusfloydus
Activity Score 90
Copywriter
Axxl's picture

boring.

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
addyhoch10's picture

distorted typography and the comic look for a jeweler?
this style may work for a discount supermarket, it doesn't for a jeweler's shop (unless they produce bubblegum machine rings)

addyhoch10
Activity Score 2592
Art Director
mrtalented's picture

nice insight badly executed. the art direction reminds me of strip ads in cheap newspaper. doesn't look like you're selling diamond ring!

mrtalented
Activity Score 2171
Creative Director
me thinks's picture

Good one.

me thinks
Activity Score 722
Copywriter
Have Heart's picture

Autsch..., boring headlines, terrible layout.

I find it somehow funny that this campaign looks so awfully cheap, while one of the lines say "You won't find me at the mall".

Have Heart
Activity Score 922
Art Director
elmikel's picture

terrible! This is supposed to be an ad for a high end jewellery?

elmikel
Activity Score 1147
Illustrator
Dick Huges's picture

it reminds me from when I was starting. Starting to walk i mean.

Dick Huges
Activity Score 937
Copywriter
Ney Frances's picture

like the lines! but the layout is primary!

....

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

Desi's picture

Agreed the diamond looks cheap and horrible.

Desi
Activity Score 1042
JPWrites's picture

Okay, they want me to think of SMYTH as an upmarket jeweller, with down market art direction. Hmmmm. Interesting strategy. These have nice headlines, but I think would have worked better if the photography made the diamonds look truly spectacular.

JPWrites
Activity Score 238
Copywriter
dfish's picture

Let's think about the age of the young man shopping for an engagement ring. 23-35? Intimidated maybe by the big jewelry store experience? Hmmm? Here's a jewelry store that really stands out from the other stuffy, scary stores. They have a style all their own. I like them. They speak my language. And they're funny. I could use a little of that as I step into one of the more harrowing experiences of my life. Marriage.

dfish
Activity Score 14
Copywriter
Twombl's picture

Boring. The copywriter was ill?

Twombl
Activity Score 180
Copywriter
Disco Munky's picture

Looks like everyone was ill when they made this.

Silly and boring.

Outdoor in the US you say?.....

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

tjb1970's picture

strange ads. weak lines and poor art direction. what's the point of these?

tjb1970
Activity Score 492
Creative Director
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