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the yearling's picture

Wow, this is the most sexist advertising I have seen in awhile. Because your girlfriend bores you shitless? I'm a huge gamer, I go to school full time, have a job full time, ride a motorcycle, and don't talk about pointless boring shit like what I'm going to wear to a party. So screw this advertisement for classifying women into such a hollow and unfulfilling role in a guys life. This is terrible.

the yearling
Activity Score 3
am-o's picture

very unexpected for ps2. hahaha, i love it!

am-o
Activity Score 162
Art Director at Tribal DDB
am-o's picture

oh yeah. find a new girlfriend if she bores you shitless.

am-o
Activity Score 162
Art Director at Tribal DDB
Stigset's picture

hehe, you must be a girl (all girlfriends are like that)

Stigset
Activity Score 1454
Art Director
Stigset's picture

excellent ! especially the tag line :) great art direction.

Stigset
Activity Score 1454
Art Director
digifool's picture

Very unexpected. I can't help feel it's a bit clumsy overall. Playstation stuff has always been very polished and more geared towards the subconscious. I think font could have been done by hand to make it feel more authentic.

digifool
Activity Score 264
Art Director
justpassingby's picture

im not even gonna bother reading that. sorry, personally these ads bore me and you wont get a PS2 fan reading while flicking through a magazine.

justpassingby
Activity Score 1368
Other
digifool's picture

Oops on second look I think it was done by hand. My mistake. Nice work.

digifool
Activity Score 264
Art Director
andrej dwin's picture

give me a break and a bucket to vomit into

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

Beatboxer's picture

One word: Shitless.

Beatboxer
Activity Score 1517
Copywriter
Qbird's picture

where is the fun???
if am bored, me can go drinking, why PS2 then???
very... unexpected... unexpectedly yuckz..

chirp chirp chirp...

Qbird
Activity Score 142
Art Director |

ad is an art...
art aint ad!!
chirp chirp chirp...

braindrain's picture

If you're going to make the copy that hard to get through, it better at least be good copy. And it's not.

This really says nothing about PS2 either. The TBWA Paris work is much, much better.

braindrain
Activity Score 240
Copywriter
ziadhdn's picture

really boring concept

ziadhdn
Activity Score 104
Graphic Designer |

ziad hamdan

ellehcimeo's picture

Student work?
It's déclassé to swear in ads just because you think it will resonate with your audience.

ellehcimeo
Activity Score 3376
Art Director
Conceptual-eyes's picture

Bollocks.

;) I disagree.

Conceptual-eyes
Activity Score 1475
Copywriter
ellehcimeo's picture

Nice one!

Though I'm sticking with my original diagnostic.

ellehcimeo
Activity Score 3376
Art Director
Ant's picture

Love it!

Ant
Activity Score 64
Art Director
tyler's picture

For once words speaks the action loudly

Cheers
Tyler

tyler
Activity Score 12
Client Servicing |

Cheers,
Ra

tyler's picture

Well the execution is just perfect, cheers Lala and luv

tyler
Activity Score 12
Client Servicing |

Cheers,
Ra

Guest's picture

ahhhhmaaaazzzziiinngggg..! is the word..!

Guest
Guest's picture

Well as a female gamer who has many female gamer friends goodbye sony, I am heading back to my pc and you wont be getting anything from us again.

Guest
the yearling's picture

Wow, this is the most sexist advertising I have seen in awhile. Because your girlfriend bores you shitless? I'm a huge gamer, I go to school full time, have a job full time, ride a motorcycle, and don't talk about pointless boring shit like what I'm going to wear to a party. So screw this advertisement for classifying women into such a hollow and unfulfilling role in a guys life. This is terrible.

the yearling
Activity Score 3
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