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It's a Girl's World, 4

Campaign
Agency Network: 
Published/Aired: 
September 2011

Description

Print advertisement created by Park&Co, United States for Girl Scouts, within the category: Education.

Advertising Agency: Park&Co, Phoenix, Arizona, USA
Creative Director: Luis Medina
Art Director: Shawn Hardy
Copywriter: Dan O'Boyle
Illustrator: Christophe Jeunot
Photographer: Blair Bunting
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Highest Rated

AmandaMoo's picture

@Herradura, I'm not sure what your hang up is, but if you go through, there are different cultures featured, not just a white girl with freckles. I think this ad is part of a bigger picture, and the logos are listed somewhere else among them.

Anyways, I think the art direction is great on this ad! And I think it hits emotion and benefit! Great job.

AmandaMoo
Activity Score 26
Academy of Art University
Herradura's picture

Am I the only one who sees no logo or signature and thus have no idea what this is for? Yes, I realize that Ads of the World identifies it as Girl Scouts of Arizona, but the ad itself does not. Could it be that with the new immigration laws in Arizona all you have to be is non-hispanic for every one to recognize you?.

Herradura
Activity Score 19
General Manager
ivan's picture

It looks like a multi page campaign in a magazine and there is a last page which identifies the brand.

ivan
Creative Director at Ads of the World
AmandaMoo's picture

@Herradura, I'm not sure what your hang up is, but if you go through, there are different cultures featured, not just a white girl with freckles. I think this ad is part of a bigger picture, and the logos are listed somewhere else among them.

Anyways, I think the art direction is great on this ad! And I think it hits emotion and benefit! Great job.

AmandaMoo
Activity Score 26
Academy of Art University
kleenex's picture

Art Directgov is special.

kleenex
Activity Score 51098
Web Designer/Developer
MicheleVirgilio's picture

This ad is for?

MicheleVirgilio
Activity Score 2617
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