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sbr's picture

Do we need to see the little girls underwear in a fertilizer ad ? I like the idea but hate the execution.

sbr
Activity Score 143
Art Director
copywriter.txt's picture

Political correctness is the worst problem of the world nowadays.
The second one is George Bush.
Man, i not even notice the underwear. So, i think that maybe the problem lies within thee.

copywriter.txt
Activity Score 828
Copywriter
sbr's picture

Not noticing the child´s underwear doesn´t mean it isn´t there, does it ? Bottomline is there´s no use for it in the bloody ad. I´m not talking about being politically correct, I´m talking about making sense !

sbr
Activity Score 143
Art Director
copywriter.txt's picture

I understand your point, but i don't think the image is depravated. It's just a girl looking up.
It's like mother tits. Is there but you never look at it.

copywriter.txt
Activity Score 828
Copywriter
Minimum's picture

hahaha he said 'bottomline'

omg

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Naddeo's picture

Agree.
The underwear is shown just to make clear that the point of view is from ground to earth. I dont see any evil in showing it if it has a purpose.
I like the ad, doesn' love it.
good execution for a more and less idea.

Naddeo
Activity Score 71
Art Director
Twombl's picture

Fertilizers seem to be the biggest spender in the adv industry...
Please give us a break.

Twombl
Activity Score 180
Copywriter
simpsonson's picture

I agree...maybe fertilizers are invented just for making creatives grown up...

simpsonson
Activity Score 136
Copywriter
mrtalented's picture

why she needs to bend down to reveal her panties when the tree grew too high? the pose is awkward and not relavant to the product benefit.

by the way, if this girl and the swing are covered by the tree's shade, then the idea might come across.

mrtalented
Activity Score 2171
Creative Director
purplesimon's picture

There's something really not quite right with this and that's before anyone brought my attention to the pants shot. Is it the poor stock photography that's been pasted together in Photoshop?

purplesimon
Activity Score 473
Copywriter at Euro RSCG
simpson_tech's picture

It's nice.

simpson_tech
Activity Score 98
Art Director
ellehcimeo's picture

nice idea, dodgy execution.

ellehcimeo
Activity Score 3376
Art Director
brandsurgeon's picture

same here, pal. same here.

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

lsadunb's picture

Easy idea.

lsadunb
Activity Score 571
Copywriter
act's picture

it's very 90s.

act
Activity Score 535
Art Director
Conceptual-eyes's picture

Nice idea. Shame about the child porn.

Conceptual-eyes
Activity Score 1475
Copywriter
copywriter.txt's picture

Child porn? What do you say about Coppertone logo?
Jeez!

copywriter.txt
Activity Score 828
Copywriter
No fixed abode's picture

Exact same idea as one I've seen before. Where the guy chains his bike/ ties his dog to a tree and then comes back. That was funny.

No fixed abode
Activity Score 380
Copywriter
Doberman's picture

Bad, bad execution.
No donut for you.

Doberman
Activity Score 48
Copywriter |

Doberman.

creative420's picture

Real bad Execution. Should have been a front shot with a huge stem. Anyways. Yawn.

creative420
Activity Score 279
Copywriter
cooties's picture

sbr is never gonna change his kids' diapers or give them a bath, that's for sure.

cooties
Activity Score 180
Other
Capitalist's picture

Cool idea.

Capitalist
Activity Score 132
Copywriter |

No idea's too bad...

Sick-of-adS's picture

Made me laugh.. LOL... this is cool

Sick-of-adS
Activity Score 250
Art Director
ralph's picture

Sbr is a sick, sick man...kids panties? God? Stop bothering with Ad writting and move to porn dude.

ralph
Activity Score 70
Copywriter
copywriter.txt's picture

LOL.
And there are chances that he will get more money.

copywriter.txt
Activity Score 828
Copywriter
jungleraven's picture

kool. liked it.

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

everartz's picture

if Sick-of-adS liked it then....... whatever

everartz
Activity Score 7613
Art Director |

| everartz |

Arisca's picture

Criatividade brasileira rules. Lembra-me as histórias em quadrinhos da Abril. Nice job.

Arisca
Activity Score 164
Copywriter
timmster's picture

Sex sells. Bring 'em young !

timmster
Activity Score 8
Art Director
Javi Ending's picture

Or maybe the client is a huge pedophile. "I wanna see more panties please"

Javi Ending
Activity Score 130
Copywriter
ankitadv's picture

very nice art ad

ankitadv
Activity Score 818
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